Content Writer & Generalist

Job Overview: We are looking for a dynamic and creative Content Writer & Social Media Support who will take charge of our brand voice across digital platforms. This role combines content creation, social media strategy, trend-tracking, and journalistic storytelling. The ideal candidate is a strong writer, an agile communicator, and a content creator who understands how to build meaningful engagement online. Location: Lajpat Nagar, Delhi (On-site-Full Time) Key Responsibilities: Content Writing & Editorial Duties: Write compelling and original content for blogs, websites, brochures, newsletters, emails, and other communication materials. Act as an internal journalist: research and write daily news updates relevant to the education and study abroad sector. Prepare a weekly news bulletin script and record video updates in our studio setting or remotely. Conduct interviews, write feature stories, and produce content that enhances Infinite Group’s reputation and relevance. Social Media Management: Manage and grow all official Infinite Group social media channels (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.). Develop and implement a content calendar across platforms with the help of the team. Create and publish regular posts, reels, stories, and video content tailored to each platform. Monitor trends, hashtags, and current events to make content timely and relevant. Content Creation & Video Production: Write scripts and record engaging Instagram Reels and short-form videos. Collaborate with the design and video team to ensure visual storytelling aligns with brand identity. Analytics & Reporting: Track performance metrics and generate monthly reports on reach, engagement, and audience growth. Use data insights to tweak content strategies and improve performance across channels. Requirements: Bachelor’s degree in Journalism, Mass Communication, English, Marketing, or a related field. 1–3 years of experience in content writing, social media management, or journalism. Excellent command over English (written and spoken). Strong storytelling skills and a journalistic mindset. Confident on camera with the ability to record reels and bulletins. Familiarity with social media analytics and scheduling tools (e.g., Meta Suite, Buffer, Hootsuite). Ability to multitask, meet deadlines, and work independently in a fast-paced environment. Show more Show less