Brand and Marketing Manager

Company: Ruhe India

Location: Nsp - Netaji Subhash Place

Experience: 5+ years

Industry: Sanitaryware / Bath & Kitchen Fittings / E-commerce

About Ruhe India:

Ruhe India is a fast-growing brand in the sanitaryware and kitchen fittings industry, offering high-quality, innovative, and durable products. As we expand our market presence, we are looking for a Brand Manager to drive brand growth, digital engagement, and customer loyalty.

Role Overview:

As a Brand Manager at Ruhe India, you will be responsible for brand positioning, digital marketing, product launches, and customer engagement strategies. You will play a key role in enhancing brand visibility, driving sales, and ensuring a strong presence in both B2B and B2C markets.

Key Responsibilities:

• Develop and execute brand marketing strategies to enhance market presence and customer engagement.

• Conduct market research and competitor analysis to identify growth opportunities.

• Oversee product positioning, pricing strategies, and promotional campaigns to drive brand performance.

• Manage digital marketing initiatives, including social media, content marketing, SEO/SEM, and e-commerce branding.

• Collaborate with sales, distribution, and e-commerce teams to align brand strategies with business goals.

• Lead advertising, PR, and media planning efforts to maximize brand reach.

• Drive successful new product launches, ensuring strong branding and market penetration.

• Work with creative teams to develop marketing materials, packaging, and brand assets.

• Build and manage relationships with agencies, vendors, and influencers.

• Monitor brand performance metrics, analyze campaign effectiveness, and optimize marketing efforts.

Key Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

• 5+ years of experience in brand marketing, preferably in sanitaryware, kitchen fittings, or e-commerce.

• Strong expertise in brand strategy, market research, and digital marketing.

• Knowledge of consumer behavior, industry trends, and competitive analysis.

• Experience managing marketing budgets and executing impactful campaigns.

• Proficiency in marketing tools, analytics platforms, and CRM software.

• Excellent communication, analytical, and project management skills.

• Ability to work cross-functionally and lead teams effectively.

Preferred Skills:

• Experience in both B2B and B2C marketing within the sanitaryware segment.

• Knowledge of e-commerce, influencer marketing, and performance marketing strategies.

• Strong creative thinking, problem-solving, and leadership abilities.

Why Join Ruhe India?

• Be part of a fast-growing and innovative brand.

• Work in a dynamic and collaborative environment.

• Drive impactful marketing strategies in the sanitaryware and e-commerce space.

If you’re passionate about brand building, digital marketing, and market expansion, we’d love to hear from you!