Associate Marketing Manager

Location: Gurgaon tbo.com Office Address: Floor 22, Tower C, Epitome Building No. 5,DLF Cyber city, DLF phase 2,Gurgaon - 122002, Haryana, India

TBO – Travel Boutique Online Group –(www.tbo.com)

TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.

The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.

Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.

TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.

Why TBO:

• You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.

• We are the emerging leaders in technology led end-to-end travel management, in the B2B space. • Physical Presence in 47 countries with business in 110 countries.

• We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.

• An open & informal start-up environment which cares.

What TBO offers to a Life Traveller in You:

• Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.

• Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.

• As we enter the last phase of the pandemic; travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.

Key Responsibilities --

1. Overall marketing support to the region:

1. Regional promotional campaigns based on:
2. Data analysis
3. L2B by destinations
4. Dormant
5. Biz segmentation: retail, luxury, Umrah, etc.
6. eDM& digital marketing, newsletters prep.
7. TAConnect platform management - new sign ups and users engagement using external data base.
8. Tracking new registrations, welcome emails, region specific or large accounts dedicated promotions.
9. Assigning sales tasks to sales team and track execution, based on #4.
10. Scheduling and conducting Webinars when sales team isn't available and time zone allows.
11. Customizing learning/educational materials for the region in collab with TBO Academy.
12. Marketing budget tracking: overall for the region and for joint MB for host agencies.
13. Creating and ordering marketing materials and SWAG.
14. Registration, preparation and supporting team at the trade shows: regional/national/clients specific events.
15. Road shows prep with TBO Academy.
16. Sales tools preparation including competition battle cards, sales playbook, etc.
17. Helping me with sales trainings assignment for the team: Udemy or LI Learning.
18. PPT decks for the region:
19. high profile pitch
20. agents pitch
21. educational & training for agents
22. Region specific holidays SM posts: 4th of July, Thanksgiving, etc.

Long-Tail strategy:

This person will be also responsible for growing long-tail portfolio of unmanaged accounts and incentivized for the growth.

Requirements:

• Marketing skills as per above tasks
• PowerPoint advanced user, Canvas, html/jpg, Graphic design, etc (you know better)
• Campaign management skills
• Analytical skills
• Excellent English communication skills (no harsh accent as this person will conduct webinars)
• Spanish or French writing skills is a plus (for US Spanish-speaking community and Quebec)- not must, I know I can't have it all ;)
• Working hours - as late as possible to start and finish the day to catch up with sales team when needed.