Posted:2 weeks ago|
Platform:
On-site
Full Time
We are looking for a digital marketing professional with prior experience in managing digital marketing strategy formulation, execution, and analysis. The ideal candidate will have a strong cross-channel understanding and be well-versed in associated metrics. Exposure to the MarTech landscape is essential, as well as experience with Account-Based Marketing (ABM) and influencer marketing. Candidates with experience in AI-driven marketing strategies will be preferred.
Develop and execute comprehensive digital marketing campaigns. Collaborate with cross-functional teams to align go-to-market strategies with desired outcomes.
Monitor and analyze campaign performance using analytics tools. Implement data-driven strategies to optimize campaigns for better engagement and overall effectiveness.
Identify and leverage the most effective digital channels (e.g., SEO, SEM, social media, email marketing, programmatic) to reach the target audience. Optimize the channel mix to maximize ROI. Experience with paid campaign strategies on platforms like LinkedIn, Google Search, Bing Search, and Instagram is preferred.
Have a good understanding of the martech landscape, specifically experience with CDP implementation, personalization use case framing, and implementation. Experience with Blueconic is preferable but not mandatory.
Understand the adtech landscape, specifically experience with various DSP optimization strategies, and running optimized campaigns in terms of creatives and budgets. Experience with DV 360 and Trade Desk is preferable.
Work on effective creatives customized for various digital channels and appreciate creative performance as per channel mix. Create briefs for agencies and work with them on deliverables.
Manage and allocate the digital marketing budget effectively. Track spends to ensure campaigns stay within budget while achieving desired outcomes.
Report on campaign performance, key metrics, and ROI. Understand data insights and provide recommendations to stakeholders.
Infosys
Upload Resume
Drag or click to upload
Your data is secure with us, protected by advanced encryption.
Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.
We have sent an OTP to your contact. Please enter it below to verify.
Bengaluru, Karnataka, India
Salary: Not disclosed
Bengaluru, Karnataka, India
Salary: Not disclosed