Posted:4 days ago|
Platform:
On-site
Full Time
Campaign Management
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/ Instagram), YouTube, Display, and other digital channels.
Manage budgets, bidding strategies, and pacing across platforms to maximize efficiency and ROAS.
Coordinate with creative and content teams to develop high-converting ad creatives and landing pages.
Performance Analysis & Optimization
Monitor daily, weekly, and monthly performance KPIs (CPA, CTR, CVR, ROAS, etc.)
Identify trends, insights, and opportunities for scale or efficiency improvements.
A/B test ad creatives, audiences, landing pages, and targeting strategies.
Reporting & Insights
Create and maintain dashboards and reports using tools like Google Analytics, Data Studio, Excel/Sheets, etc.
Provide actionable insights to leadership and cross-functional teams.
Collaboration
Work with product, analytics, and design teams to improve funnel conversion rates and campaign performance.
Coordinate with agencies or channel partners where applicable.
Strategy & Innovation
Stay updated on digital marketing trends, tools, and platform updates.
Recommend and pilot new growth channels or tactics.
4-6 years of hands-on experience in paid digital marketing.
Strong understanding of funnel marketing, retargeting strategies, and digital attribution models.
Certification in Google Ads or Meta Blueprint preferred.
Knowledge of SEO, email marketing, or CRM strategies is an advantage.
Experience in e-commerce, travel, or B2C growth roles is a plus.
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