Area Sales Manager

Company Description

Sattwa Herbals is a natural and herbal personal care brand dedicated to making Ayurvedic wellness simple, effective, and part of everyday life. Our vision is to revive the ancient wisdom of Ayurveda with modern formulations that are 100% natural, herbal, and free from harmful chemicals. We offer a curated range of skincare, haircare, and wellness products crafted using time-tested herbs and natural ingredients. At Sattwa, we believe in purity, balance, and harmony with nature, ensuring our products are natural, scientifically tested, free of parabens, sulphates, and silicones, cruelty-free, and made in India. Join us on a journey toward natural living and herbal healing.

We are seeking a dynamic and results-driven Area Sales Manager to lead sales operations in the assigned territory. The successful candidate will be responsible for driving revenue growth, managing distributor relationships, and expanding market presence for Sattwa Herbals' product portfolio.

• Achieve monthly, quarterly, and annual sales targets for the assigned territory
• Develop and implement strategic sales plans to expand market share
• Monitor competitor activities and market trends to identify opportunities
• Prepare and present sales forecasts, reports, and market analysis to senior management

• Manage and develop relationships with distributors, retailers, and key accounts
• Identify and recruit new distribution partners and retail outlets
• Conduct regular territory visits to ensure product availability and visibility
• Optimize territory coverage to maximize sales potential

• Build and maintain strong relationships with existing customers
• Provide product training and support to distributors and retailers
• Address customer queries, complaints, and feedback promptly
• Ensure customer satisfaction and loyalty through excellent service

• Execute promotional campaigns and marketing initiatives in the territory
• Organize and participate in trade shows, exhibitions, and health awareness programs
• Coordinate with marketing team for local advertising and promotional activities
• Provide market feedback to support product development and marketing strategies

• Recruit, train, and manage sales representatives in the territory
• Set performance targets and conduct regular performance reviews
• Provide coaching and mentoring to team members
• Foster a positive and motivated sales culture

• Bachelor's degree in Business Administration, Marketing, or related field
• MBA in Sales/Marketing preferred

• Minimum 3-5 years of sales experience in FMCG, pharmaceutical, or herbal products industry
• Proven track record of achieving sales targets
• Experience in territory management and distributor network development
• Experience in team management and leadership

• Strong sales and negotiation skills
• Excellent communication and interpersonal abilities
• Leadership and team management capabilities
• Analytical thinking and problem-solving skills
• Proficiency in MS Office and CRM software
• Knowledge of herbal products and health supplements (preferred)
• Understanding of regulatory requirements for herbal products

• Results-oriented with strong business acumen
• Self-motivated and able to work independently
• Excellent organizational and time management skills
• Ability to travel extensively within the assigned territory
• Strong networking and relationship-building abilities
• Adaptability to changing market conditions

• Competitive salary package
• Performance-based incentives and bonuses
• Travel allowances and vehicle facility
• Health insurance coverage
• Professional development opportunities
• Career advancement prospects

• Reports to: Regional Sales Manager
• Direct Reports: Sales Representatives (territory-based)

• Territory: Gujarat & Maharashtra
• Travel: Extensive travel required within assigned territory (70-80%)

Interested candidates meeting the above criteria are invited to submit their resume along with a cover letter highlighting their relevant experience and achievements.

Contact Information:

• Email: hello@sattwaherbals.com
• Phone: 8440901290
• Address: 1015, Sun Gravitas, Nr Shyamal Cross Road, Ahmedabad - 380015
• Sattwa Herbals is an equal opportunity employer committed to diversity and inclusion in the workplace.