App Store Optimization & Growth Automation

We’re seeking an experienced, analytical, and automation-savvy ASO Executive to drive our app's visibility, downloads, and conversion across the Google Play Store and Apple App Store. This role demands a deep understanding of App Store Optimization (ASO), keyword intelligence, creative experimentation, and the strategic use of AI and automation tools to scale and streamline performance.

This is a high-impact role focused not on vanity metrics, but organic growth tied to installs, retention, and user quality.

Key Responsibilities

• Own and execute the end-to-end ASO strategy across Google Play and App Store, optimizing for search rankings, conversion rates, and localization.
• Conduct in-depth keyword research, competitor analysis, and category tracking using ASO tools like AppTweak, MobileAction, Sensor Tower, Data.ai, etc.
• Leverage AI tools (e.g., ChatGPT, Claude, Copy.ai, Midjourney) to create, rewrite, and test store listing content (titles, subtitles, descriptions) for both SEO and conversion.
• Build automated ASO workflows for regular performance auditing, metadata testing, screenshot generation, and keyword clustering.
• Collaborate with design and motion teams to test and optimize screenshots, icons, and promo videos using insights from A/B testing tools (e.g., Storemaven, Google Experiments).
• Monitor key ASO KPIs: Impressions, CVR, page views, organic installs, and retention, and continuously iterate based on trends.
• Support geo-specific localization strategies and app listings in multiple languages with AI-assisted translation and cultural adaptation.
• Collaborate with a paid UA team to align messaging between organic and paid acquisition channels for maximum synergy.
• Track and adapt strategies to match algorithm changes, seasonal shifts, and category trends.

Key Requirements, Skills & Experience

• 2–4 years of direct ASO experience for Android and iOS apps, preferably in competitive categories.
• Mastery of ASO tools: AppTweak, MobileAction, Sensor Tower, SplitMetrics, Play Console, App Store Connect.
• Deep understanding of search algorithms, store ranking factors, and creative optimization levers.
• Demonstrated use of AI tools for ASO copywriting, creative briefing, automation, or keyword analysis.
• Proven results in improving keyword rankings, CVRs, and organic install growth.
• Understanding of creative A/B testing, behavioral psychology in app store design, and visual conversion triggers.

Soft Skills

• Creative mindset blended with strong data analysis—comfortable shifting between keyword sheets and copy drafts.
• High ownership attitude—driven by results, not tasks.
• Clear communicator able to coordinate between design, content, product, and UA stakeholders.
• Self-learner who tracks and adapts to Google/Apple algorithm changes and platform-specific opportunities.

Bonus Points For

• Experience in localization strategy, managing multi-language listings across Tier 1, Tier 2 markets.
• Familiarity with Firebase analytics, GA4, or MMP dashboards (e.g., Adjust, Appsflyer) for downstream impact tracking.
• Ability to script or automate data pulls via Python, Google Sheets API, or App Store APIs.
• Background in SEO/content marketing—bridging mobile and web discoverability.

Why Join Us?

• Lead ASO for a growing app with aggressive expansion goals.
• Use cutting-edge AI and automation tools to scale smarter.
• Build systems, not just listings—your work drives organic installs and business KPIs.
• Collaborate with a cross-functional team that values growth over process.

Qualification

• Graduate in any field

Experience

• 3–5 years of proven experience managing Google App Campaigns with strong performance metrics

Benefits

• 22 Paid Leaves
• 5 Days Working
• Good Company Culture
• Health Insurance
• Life Insurance
• Pension Scheme
• Statutory Benefits (PF & ESIC)
• Salary on time
• Yearly Picnic
• Annual Sports Day
• Monthly Events
• Festival Celebrations

Call to Recruiter

• +91 7984453687

Job Type: Full-time

Benefits:

• Provident Fund

Application Question(s):

• Can you describe your experience with App Store Optimization (ASO)? Which app categories have you worked on?
• Do you have a strong portfolio showcasing your experience and results in app performance marketing?
• Are you familiar with Firebase analytics, GA4, or mobile measurement partners (MMP) like Adjust or Appsflyer? How have you used analytics data to influence ASO strategy?

Education:

• Bachelor's (Required)

Experience:

• App Store Optimization & Growth Automation: 3 years (Required)

Location:

• Katargam, Surat, Gujarat (Required)

Work Location: In person