Vice President of Sales

Location: Mumbai, India

Reports To: CEO and Chairman

Department: Sales & Marketing

About the Company

We are a leading manufacturer of electronic weighbridges and comprehensive weighing solutions, serving clients across industrial sectors with cutting-edge, reliable, and customized products. With a strong reputation for innovation, quality, and service, we are poised for the next phase of growth and are looking for a dynamic leader to spearhead our sales and marketing efforts.

Role Overview

We are seeking a visionary and results-driven Vice President / President – Sales to lead and scale our sales and marketing organization. This individual will play a pivotal role in shaping and executing the company go-to-market strategy, driving revenue growth, expanding market share, and developing a high-performing commercial team.

This is a leadership role with full P&L responsibility for sales and marketing functions and will directly report to the CEO and Chairman.

Key Responsibilities

Strategic Leadership

● Define and execute a comprehensive sales strategy aligned with the company’s growth objectives.

● Identify new business opportunities, geographies, and customer segments for expansion.

● Drive pricing strategies, product positioning, and competitive benchmarking.

Sales and Service Management

● Lead, mentor, and manage a pan-India sales and service team to achieve monthly, quarterly,

and annual targets.

● Monitor key metrics such as sales pipeline, order book, conversion rates, and customer

acquisition cost.

● Establish robust sales processes and review mechanisms to drive accountability and

performance.

Marketing Leadership

● Oversee marketing strategy including product marketing, branding, digital marketing, and lead generation.

● Work closely with product and engineering teams to align marketing efforts with product capabilities and customer needs.

● Represent the brand at industry forums, exhibitions, and conferences.

Customer Engagement

● Build and maintain strong relationships with key clients.

● Ensure a high level of customer satisfaction and develop strategies for client retention and

loyalty.

● Explore strategic alliances to enhance reach and offering. Team Development

● Build a high-performance sales and marketing team through effective hiring, training, and performance management.

● Foster a culture of excellence, ownership, and continuous improvement.

Required Qualifications & Experience

18+ years of experience in B2B Sales, preferably in the electronics, capital goods, or industrial

solutions sector.

● Demonstrated success in managing large sales teams and delivering business growth.

● Experience with weighing systems, automation, or related product domains will be an advantage.

● Strong understanding of Indian markets and customer dynamics.

● Proven leadership, strategic thinking, and analytical skills.

● Excellent communication and interpersonal abilities.