User Acquisition Manager

About Flecks Labs

User Acquisition Manager

Role Overview

performance-driven User Acquisition Manager

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities

• Plan, execute, and continuously optimize paid UA campaigns across

  Meta

  ,

  Google UAC

  ,

  TikTok

  ,

  Unity Ads, Applovin

  and other high-performance ad networks.
• Develop and manage budgets with the goal of

  maximizing ROAS

  , not just installs or CTR.
• Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
• Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
• Build robust attribution models and cohort analyses using

  AppsFlyer

  ,

  Adjust

  , or similar tools.
• Collaborate with product teams on

  monetization strategies

  , funnel optimization, and LTV-boosting features.
• Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements

• 2+ years of UA experience in

  casual mobile games

  or performance marketing with a strong ROAS mandate.
• Deep expertise with

  Meta Ads

  ,

  Google App Campaigns

  , and

  rewarded video networks

  .
• Track record of scaling UA with

  positive unit economics

• Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
• Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
• Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
• Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points

• Experience with

  Facebook Instant Games

  and optimizing HTML5 campaigns.
• Background in

  game monetization

  (e.g., IAP, rewarded ads) and live ops.
• Ability to brief and evaluate creative teams with performance-first instincts.
• Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer

• Competitive salary + equity.
• High ownership role focused on scaling games profitably.
• Remote-first culture with flexible hours.
• Work with a sharp, driven team that values experimentation and results.
• Access to real-time data, automation tools, and budget autonomy to execute fast.