Technical Marketing Manager

Job Designation: Technical Marketing Manager

Location: Bangalore

Experience: 7 – 8 years

CTC: - Based on the Experience

About the Role:-

We are seeking a dynamic and experienced Technical Marketing Manager to drive product strategy, roadmap execution, and go-to-market initiatives in the Test & Measurement industry. This role demands a deep understanding of protocols such as eMMC, SD, UFS, I3C, I2C, and the ability to bridge technical insight with marketing and business development. The ideal candidate should possess a mix of technical expertise, strategic thinking, and strong communication skills to manage products from concept to customer delivery.

Role and Responsibilities:-

 Responsible for cradle to grave product management and its strategy to market.

 Define the products based on customer needs, competitive landscape and strategic advantage.

 Work with engineering team in explain the different use case of the product and detail implementation plan.

 Define and manage the product roadmap.

 Own the sales budget and forecast the business opportunity.

 Develop Go to Market strategy and work with sales organization and distributors in launching the product and support early sales opportunities.

 Develop the collateral such as datasheet, application notes, product training material, and customer presentation material.

 Work with a digital marketing team consistently develops product presence in social media.

 Participate in the industry forums and contribute to the industry forum in developing test strategy.

 Manage the customer feedback and plan to address them.

 Able to demonstrate the product and articulate the value proposition.

 Ability to multitask and take on diverse tasks requiring different skill sets. Organized, composed and handles pressure well.  Perform related duties as assigned by supervisor.

 Maintain compliance with all company policies and procedures.

 Should be flexible to travel within India and abroad on short notice.

Preferred Qualification &Skills:-

 Bachelor’s degree in Electronics/Communication Engineering or equivalent is required.

 (MBA would be an added advantage)

 Overall, 7 to 8 years’ experience in test and measurement industry in role of application engineer

 Very good understanding of protocols such as eMMC, SD, UFS, I3C, I2C

 Pre and Post silicon Protocol Validation or Verification of serial bus technology is added advantage.

 Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers/stakeholders

 Strong computer proficiency (MS Office Word, Excel and PowerPoint) and very good presentation skills.  Relationship Management & People Skills.

 Ability to work independently work and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.

 Should be flexible and a team player.