Technical Marketing Manager

Job Description

- Develop and implement comprehensive marketing strategies to promote our courses and training programs. - Create compelling marketing materials, including brochures, presentations, website content, and social media campaigns, to effectively communicate the value of our courses. - Conduct market research to identify new trends, competitor activities, and potential opportunities for course expansion. - Utilize digital marketing techniques, such as SEO, SEM, email marketing, and social media marketing, to attract and engage prospective students and professionals. - Identify and build relationships with Universities/Colleges and Startups/Corporates to market our courses and establish partnerships for student enrollment. - Collaborate with the content development team to propose customization options for courses, ensuring they incorporate AI/ML, Cloud, DevOps, Data, and other relevant technologies. - Plan and execute targeted marketing campaigns to reach specific demographics and industries. - Conduct demo batches and workshops (online and offline) for students and professionals to showcase the value of our courses and generate interest. - Generate leads (both B2B and B2C) with an omni-channel perspective - Collaborate with the sales team to employ analytics to improve lead generation efforts and achieve revenue targets. - Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement. - Stay up-to-date with industry trends and developments in the technical training and education sector. Job Type: Full-time Pay: ₹1,000,000.00 - ₹1,500,000.00 per year Benefits: Health insurance Paid sick time Paid time off Schedule: Day shift Work Location: In person