Social Media Manager

About Prosperr.io:

Prosperr.io is an AI-powered tax platform revolutionizing how salaried individuals and businesses save on taxes. We provide smart, personalized tax-saving solutions through our Super Saver Plans (B2C) and Flexi Benefit Plans (B2B). Backed by top investors and poised for international expansion, we're building the most trusted brand in financial wellness.

🧭 Role Objective

To organically grow Prosperr.io’s brand salience across high-impact digital platforms where our target segments—high-income salaried professionals, CXOs, finance teams—are active. The candidate will build topical authority, reputation equity, and narrative control by driving conversations, community engagement, and brand advocacy on strategic platforms.

🎯 Key Responsibilities

• Organic Platform Strategy & Execution

Identify & prioritize organic platforms (LinkedIn, Reddit, Quora, Meta Groups, Discord, and employer forums like Fishbowl). Define weekly content and engagement calendar tuned to platform algorithm and audience behavior. Launch and manage micro-communities (e.g., Reddit subs, FB Groups) for tax-saving hacks, CXO tax planning, or financial wellness.

• Content Curation & Platform-specific Narratives

Collaborate with content and design to craft platform-native storytelling (e.g., carousel posts for LinkedIn, answers and thought leadership on Quora, AMA posts on Reddit). Repurpose long-form blogs and advisor insights into short-form, thumb-stopping organic formats.

• Online Reputation Management (ORM)

Monitor brand mentions across news, social, forums, and review sites. Proactively manage public feedback loops on platforms like Reddit, Twitter, and LinkedIn. Collaborate with PR to respond timely and in brand voice.

• Community Engagement & Advocacy

Engage in high-value comment threads, industry discussions, trending hashtags, and finance groups. Seed brand experts into conversations organically (advisor interviews, CXO quotes, AMA-style posts). Build alliances with key influencers and finance communities.

• Reporting & Analytics

Track weekly KPIs by platform: organic reach, follower growth, engagement %, brand sentiment score, share-of-voice (SOV). Use insights to optimize posting time, content mix, and engagement levers.

KPIs & Performance Metrics for Social Media Success

Here’s what we’re tracking every quarter to measure and drive impact:

Organic Growth

• 🚀 +40% QoQ increase in non-paid follower base (LinkedIn, Reddit, Quora)

Engagement

• 💬 Avg. engagement rate per post/comment >5%

Brand Share-of-Voice

• 📣 Share of positive mentions vs competitors – aiming for

  Top 3

  in category

Online Reputation Management (ORM)

• ⏱️ Responding to mentions/complaints in

  under 24 hours

Community Activity

• 🔄 10+ high-quality threads/posts with active engagement

  per week

Reputation Lift

• 🌟 Maintaining a

  4:1 ratio

  of positive to negative sentiment

🧠 Skills & Traits

• 🔍 Platform Depth: Deep knowledge of Reddit, Quora, and LinkedIn organic mechanics.
• ✍️ Content Sensibility: Strong copy instincts aligned to brand tone (competent, sincere, innovative, approachable).
• 🎯 Strategic Judgment: Ability to identify emerging platform trends and reposition narratives accordingly.
• 🛠️ Tools Proficiency: SproutSocial, Brandwatch, Notion, Canva, Reddit tools (LaterForReddit), Quora Ads dashboard (for analysis), LinkedIn Analytics.
• 💬 Tone Versatility: Can toggle between expert thought leadership and consumer-friendly banter.

👥 Profile Requirements

• 3–6 years in social media or community roles for fintech/AI/SaaS/startup brands.
• Demonstrated success building organic traction and community across at least 2 non-mainstream platforms (e.g., Reddit or Quora).
• Prior experience working with cross-functional creative and growth teams.

🌟 What Success Looks Like in 6 Months

• Prosperr.io’s organic LinkedIn followers cross 100K with strong engagement from CXOs and finance leads.
• Weekly Quora answers and Reddit posts drive ~1,000 organic site visits/week.
• Mentioned positively in key personal finance and tax-saving conversations organically (without paid PR).
• ORM function is pre-emptive, not reactive — with real-time dashboards in place.