Social Media Manager

Job Title: Social Media Manager
Location: Siliguri / Head Office
Department: Marketing & Communications
Reports To: Head of Marketing / Director
Experience: 4–8 years in Social Media Marketing
Qualification: Bachelor’s degree in Marketing, Communications, or a related field
Salary: Negotiable

Job Summary:

We are seeking an experienced and innovative Social Media Manager to oversee and manage the brand’s presence across all major social media platforms. This role requires a balance of creativity, strategic thinking, and data-driven decision-making to grow our digital footprint and engage a wide audience.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy for platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and WhatsApp Business
• Plan and publish engaging, on-brand content: posts, stories, reels, videos, and live sessions
• Manage daily interactions: respond to comments, DMs, queries, and engage with followers
• Coordinate with design, content, and product teams to ensure consistent branding and messaging
• Plan and manage paid advertising campaigns across platforms (Meta Ads, LinkedIn Ads, YouTube Ads, etc.)
• Track, analyze, and report performance metrics using tools like Meta Business Suite, Google Analytics, and platform-specific insights
• Keep up with platform updates, algorithm changes, and industry trends to optimize strategy
• Collaborate with influencers, partners, and communities to expand brand reach
• Manage online brand reputation and community feedback effectively

Key Skills Required:

• Deep understanding of all major social platforms and their unique algorithms
• Excellent content creation and copywriting skills
• Proficiency in scheduling and analytics tools (e.g., Buffer, Hootsuite, Later, Meta Ads Manager)
• Basic graphic design and video editing skills (Canva, Adobe tools, etc.)
• Strong communication, planning, and project management skills
• Ability to interpret data and adapt strategies based on performance insights
• Creative mindset with an eye for trends and audience preferences
• Experience managing both organic and paid campaigns

Job Type: Full-time

Work Location: In person