Social Media Manager

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Experience:

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About Lil Drama:

Lil Drama is a vibrant kidswear brand known for its stylish ethnic and Indo-western wear for children. From playful celebrations to festive moments, we design for every little drama. This role involves collaborating with the marketing, sales, and product development teams to create social buzz around new product launches, as well as tracking and analyzing social media performance metrics. We're looking for someone who can reflect this personality online.

Key Responsibilities:

• Coordinate with social media team to execute planned campaigns, content calendars, and daily posts
• Work alongside the performance marketing team (Meta & Google Ads) to track performance, monitor campaigns, and provide brand insights
• Manage timelines and ensure deliverables from both teams are on-brand, timely, and effective
• Contribute creative ideas for reels, posts, captions, and campaign themes that align with the brand's festive and playful tone
• Assist in reviewing designs and assets — having basic knowledge of graphic design tools like Canva, Photoshop is preferred
• Oversee shoot planning and direction, including look creation, references, and shoot coordination
• Track and analyze engagement metrics (reach, clicks, follower growth) to understand performance
• Provide designs for ad creatives and messaging for paid media
• Stay updated with social media trends and kidswear market patterns
• Maintain an organized workflow, ensuring smooth communication across internal and external teams

What We’re Looking For:

• A Fashion Communication or Marketing graduate with 1-2 yr experience in field
• Good understanding of Instagram, Meta Ads basics, and creative trends
• Basic knowledge of graphic tools (like Canva or Figma) for small design needs
• Excellent communication skills
• Strong sense of style and interest in kidswear/fashion content
• Proactive, organized, and idea-driven mindset

Why Join Lil Drama?

• Opportunity to work closely with CEO and founder
• Hands-on learning across creative, content, and paid marketing
• Be part of shaping a growing kidswear brand’s digital identity
• Flexible, collaborative work environment

To Apply:

• Send your resume + portfolio/work samples to Kanupriya@lildrama.com & CC: customercare@lildrama.com