Social Media Lead

Position: Social Media lead
Department: Strategic Communication
Location: JAIN (Deemed-to-be University) Corporate Office, Jayanagar 9th block, Bengaluru

About JAIN Group: JAIN Group is an education provider and an entrepreneurship incubator in India. The Group successfully operates 77+ educational institutions with 75000 students and 10000 employees engaged at the K-12, undergraduate and postgraduate levels spread across 64 campuses pan India. A leader in the education sector and a pioneer in the venture sector, JAIN Group is in an unswerving quest to explore new possibilities and expand its horizon.

Website: https://www.jgi.ac.in/

Experience Required:

• 7–10 years of experience in managing and scaling social media strategies, with a proven track record of driving audience growth, engagement, and brand loyalty.
• Leadership experience in building and managing high-performing social media teams.

About the Role

We are seeking a strategic thinker and creative visionary to lead our social media efforts, transforming our online presence into a dynamic, engaging, and results-driven ecosystem. This is a high-impact role for someone who can predict trends, think on the fly, and craft agile strategies that resonate with diverse audiences while aligning with broader marketing goals.

Key Responsibilities

Strategic Vision and Planning

• Develop and execute a forward-thinking social media strategy that aligns with the institution’s brand identity and marketing objectives.
• Conduct thorough market and audience research to identify trends, opportunities, and platform innovations.
• Establish clear KPIs and performance benchmarks to evaluate success and ROI across all platforms.

Innovative Content Creation and Management

• Lead the creation of engaging, platform-specific content, including text, visuals, videos, live streams, and stories, maintaining consistency in tone and voice.
• Oversee the development of a robust content calendar, optimizing posting schedules for maximum reach and engagement.
• Collaborate with design, marketing, and PR teams to create content that integrates seamlessly into broader campaigns.

Real-Time Community Engagement

• Actively engage with followers, fostering meaningful interactions and building long-term brand loyalty.
• Manage the brand’s online reputation by addressing feedback, concerns, and opportunities with agility and tact.
• Identify, build, and nurture relationships with key influencers and partners to expand the brand’s reach and credibility.

Leadership and Team Empowerment

• Build, mentor, and inspire a high-performing social media team, encouraging innovation, creativity, and accountability.
• Foster a culture of collaboration, agility, and proactive thinking within the team.
• Delegate tasks effectively, ensuring the team operates efficiently while contributing fresh ideas.

Analytics-Driven Optimization

• Monitor and interpret social media analytics to identify patterns, trends, and areas for improvement.
• Generate comprehensive performance reports, translating data insights into actionable strategies for future campaigns.
• Stay informed about platform algorithm changes and adapt strategies to maximize performance and engagement.

Key Attributes & Skills

Visionary Strategy and Agility

• Ability to predict emerging trends and adapt strategies to stay ahead of the curve.
• Proven capability to think on the fly and implement creative solutions in dynamic situations.

Innovative Content Expertise

• Exceptional storytelling skills, with an understanding of content aesthetics across platforms.
• Hands-on experience in crafting engaging multimedia content, including writing, visuals, and short-form videos.

Data-Driven Decision Making

• Strong analytical skills to assess metrics and translate insights into growth strategies.
• Proficiency with social media analytics tools and platforms.

Leadership Excellence

• Demonstrated success in leading teams, fostering collaboration, and driving results.
• Exceptional communication and interpersonal skills to effectively manage stakeholders and cross-functional teams.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or a related field.
• 7–10 years of professional experience in social media management, with at least 3 years in a leadership role.
• Proven experience managing large-scale social media campaigns and driving measurable results.

If you are a proactive, creative and detail-oriented individual and excited about contributing to the success of our organization, we want to hear from you. Apply now and be a part of our journey excellence and innovation.

Best regards,

Priyasri K

Talent Acquisition Executive Human Resources

Office of Human Resources

JAIN Group & JAIN (Deemed-to-be-University)

9620500113

priyasrihrinfo@gmail.com

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• Team management: 5 years (Required)

Language:

• Kannada (Required)

Location:

• Bangalore City, Karnataka (Required)

Work Location: In person