Social Media Lead

About MEAWW

About The Role

Requirements

Key Responsibilities

• Collaborate with editorial leads to prioritise content, manage publishing calendars, and coordinate social output with daily news cycles.
• Lead and mentor a team of social media executives to ensure timely publishing across all relevant platforms.
• Maintain brand voice and visual consistency across content formats, from static posts to reels and stories.
• Create engaging multimedia content using tools like Canva, Photoshop, CapCut, or Adobe Premiere, including news graphics, photo posts, motion-based visuals, and social-first videos.
• Contribute to short-form video workflows—writing basic scripts, overseeing edits, and ensuring platform-optimized output.
• Collaborate with writers, editors, and video producers to translate story ideas into compelling visual assets.
• Ensure visual content is aligned with publishing trends and audience retention goals.
• Track platform performance through analytics dashboards (Meta Business Suite, YouTube Studio, etc.).
• Deliver insights and recommendations to improve content reach, engagement, and retention.
• Adjust content direction based on data, trending topics, and evolving platform algorithms.
  

Requirements

• 3–5 years of experience in social media content strategy and multimedia production, preferably in a media or entertainment setting.
• Proficiency in content creation and visual design tools such as Canva, Photoshop, CapCut, or Premiere Pro.
• Experience managing publishing schedules and teams across Facebook, Instagram, YouTube, and other platforms.
• A strong understanding of viral formats, social-first storytelling, and audience engagement strategies.
• Excellent organizational, communication, and creative problem-solving skills.
  

Bonus Points

• Prior experience in celebrity/entertainment journalism or digital publishing
• Understanding of thumbnail design, SEO-friendly captions, and engagement hooks
• Familiarity with CMS and social scheduling tools (e.g., Meta Creator Studio, YouTube Studio)
  

Benefits