Social Media Assistant

Location: Mumbai, India

Reports to: Assistant Marketing Manager

Monthly Budget: INR 35,000 to 50,000 per month

Job Overview:

We are seeking an energetic and creative Social Media Assistant to manage and grow the USA social media presence, with additional support for other international markets including APAC, Middle East, and Africa. The role will primarily focus on planning and executing the social media calendar for the USA handle, while also assisting in content coordination and platform management across international business locations. The ideal candidate will be passionate about entertainment, highly organized, and well-versed in global digital trends—especially in the USA market.

Key Responsibilities:

• Plan, schedule, and manage the daily social media content calendar for the USA market (primary responsibility).
• Support and assist in planning and publishing content for other international markets such as APAC, Middle East, and Africa as needed.
• Upload and publish content using social media management tools (Meta Suite, Hootsuite, etc.) across platforms like Instagram, Facebook, Twitter, TikTok, and YouTube.
• Write engaging, region-appropriate captions and copy, especially tailored for a USA-based audience.
• Monitor social media platforms for engagement (comments, messages, mentions) and respond to foster interaction and community growth.
• Liaise with internal teams for asset coordination, including designers, editors, and video producers.
• Coordinate effectively with teams based in Mumbai and internationally to ensure timely and accurate content delivery.
• Track performance metrics, compile reports, and suggest data-driven improvements to enhance content strategy.
• Update and maintain website content as required, aligned with campaigns and brand goals.
• Stay updated on US-based social trends, pop culture, and entertainment news to ensure content remains fresh and relevant.

Ideal Candidate:

• Based in Mumbai, with proven experience in managing or creating content for USA-focused brands or audiences.
• Minimum 3 years of experience in social media, preferably in the entertainment or media industry.
• Strong understanding of social media platforms, trends, and audience behavior in the USA market.
• Additional awareness of content nuances for other regions like APAC, the Middle East, and Africa is a plus.
• Excellent English writing, editing, and communication skills.
• Analytical and detail-oriented, with the ability to draw insights from data.
• Strong organizational skills and the ability to manage multiple timelines and deliverables.
• Comfortable working flexible hours to occasionally align with USA time zones, including some weekends/evenings.