SEO Analyst

We are seeking a skilled and experienced SEO Analyst with a strong understanding of search engine algorithms, website optimization, and link-building techniques. The ideal candidate will take full ownership of both On-Page and Off-Page SEO strategies to improve website rankings, boost organic traffic, and enhance online visibility.

Key Responsibilities

:On-Page SEO:• Perform in-depth keyword research and competitive analysis.• Optimize website architecture, meta tags, URLs, and content for better crawlability and user experience.• Conduct regular SEO audits and implement solutions for technical issues (page speed, mobile responsiveness, crawl errors, duplicate content, etc).• Collaborate with content, design, and development teams to implement SEO best practices.• Track, analyze, and report website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.Off-Page SEO:• Develop and execute strategic link-building campaigns to acquire high-quality backlinks.• Manage outreach for guest posts, influencer collaborations, and digital PR activities.• Monitor backlink profile and perform regular toxic link audits and disavow where necessary.• Track competitors’ backlink profiles and discover new link opportunities.

Requirements

:• 1–3+ years of proven SEO experience (agency or in-house).• Deep understanding of search engine behavior and Google ranking algorithms.• Proficiency with SEO tools: Google Search Console, Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.• Hands-on experience with CMS platforms (e.g., WordPress, Shopify, etc.).• Strong analytical skills and the ability to interpret data and trends.

Salary

: Commensurate with experience

Note:

Candidates around the Nagercoil location will be given preference Interested candidates - or those wishing to refer someone are encouraged to share their resume at -

career@whitelake.in