We are seeking a skilled and experienced SEO Analyst with a strong understanding of search engine algorithms, website optimization, and link-building techniques. The ideal candidate will take full ownership of both On-Page and Off-Page SEO strategies to improve website rankings, boost organic traffic, and enhance online visibility. Key Responsibilities : On-Page SEO: • Perform in-depth keyword research and competitive analysis. • Optimize website architecture, meta tags, URLs, and content for better crawlability and user experience. • Conduct regular SEO audits and implement solutions for technical issues (page speed, mobile responsiveness, crawl errors, duplicate content, etc). • Collaborate with content, design, and development teams to implement SEO best practices. • Track, analyze, and report website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Off-Page SEO: • Develop and execute strategic link-building campaigns to acquire high-quality backlinks. • Manage outreach for guest posts, influencer collaborations, and digital PR activities. • Monitor backlink profile and perform regular toxic link audits and disavow where necessary. • Track competitors’ backlink profiles and discover new link opportunities. Requirements : • 1–3+ years of proven SEO experience (agency or in-house). • Deep understanding of search engine behavior and Google ranking algorithms. • Proficiency with SEO tools: Google Search Console, Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc. • Hands-on experience with CMS platforms (e.g., WordPress, Shopify, etc.). • Strong analytical skills and the ability to interpret data and trends. Salary : Commensurate with experience Note: Candidates around the Nagercoil location will be given preference Interested candidates - or those wishing to refer someone are encouraged to share their resume at - career@whitelake.in

We are looking for a performance-driven and analytical SEO Analyst with experience in both on-page and off-page SEO . The ideal candidate will be responsible for improving our website’s visibility in search engines, optimizing content and technical aspects, and building strong backlink profiles to support overall growth in organic search performance. Off-Page SEO We are hiring a results-driven Off-Page SEO Executive to strengthen our online presence and improve search rankings through strategic backlink building. This role involves executing link-building campaigns, outreach activities, and off-page optimizations. Freshers with hands-on training are also encouraged to apply. Skills Required Backlink strategy, Outreach communication, Competitor analysis, SEO tools (Ahrefs, SEMrush, Moz), Off-page SEO techniques, Directory listings Role • Build and implement off-page SEO strategies to acquire high-quality backlinks • Conduct outreach for guest posting, collaborations, and link placements • Analyze competitor backlinks and refine strategy accordingly • Manage directory submissions, citations, and business listings • Promote content through email outreach, forums, and Q&A platforms like Quora and Reddit • Monitor backlink quality using SEO tools (Ahrefs, Moz, SEMrush) • Track referral traffic and report performance metrics • Ensure all off-page practices follow search engine guidelines • Stay up to date with SEO trends and algorithm updates Education/Qualification 1–3 years of experience in Off-Page SEO; Freshers with practical knowledge/training are welcome; Strong communication and research skills required. Desirable Skills Off-Page SEO, Link Building, Guest Posting, Email Outreach, Backlink Analysis, Business Listings, Forum Posting, Ahrefs, SEMrush, Moz, SEO Tool On-Page SEO We are looking for a skilled On-Page SEO Analyst to enhance our website’s visibility and performance. You will be responsible for optimizing site structure, content, and technical elements to improve rankings and user experience. This role requires strong analytical skills and a deep understanding of on-page SEO practices. Skills Required Technical SEO, Keyword research, SEO audits, Meta optimization, Website performance analysis, SEO tools proficiency Role • Conduct keyword research and competitor analysis to guide content and optimization • Optimize meta tags, content, URL structure, and internal linking • Perform regular on-page SEO audits and fix technical issues (site speed, mobile-friendliness, crawl errors, etc.) • Collaborate with developers, designers, and content teams to implement SEO best practices • Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to track and report site performance Education/Qualification Experience in on-page SEO with a strong understanding of technical and content optimization; Familiarity with SEO tools and web analytics platforms Desirable Skills On-Page SEO, Technical SEO, Keyword Research, Meta Optimization, Page Speed, Mobile SEO, SEO Audit Tools, SEMrush, Ahrefs, Google Analytics, Search Console Salary: Commensurate with experience Note: Candidates around the Nagercoil location will be given preference Interested Candidates- or those wishing to refer someone - are encouraged to share their resume at career@whitelake.in

We are looking for a results-driven and analytical PPC Analyst to join our digital marketing team. You will play a key role in planning, managing, and optimizing paid ad campaigns across platforms like Google Ads and Meta Ads. Whether you're a fresher with basic knowledge or an experienced professional, this role offers a great opportunity to make an impact through performance marketing. Open Positions 3 Skills Required Strong analytical and problem-solving skills, Proficiency in Google Ads and Meta Ads, Good communication and reporting abilities, Excel/Google Sheets knowledge, Basic to advanced understanding of ad platforms and campaign optimization Role • Plan, execute, and optimize PPC campaigns across platforms (Google Ads, Meta Ads, Bing Ads) • Perform keyword research, competitor analysis, and ad copy creation • Monitor and analyze performance metrics, suggest data-driven improvements • Set up conversion tracking using GA4, Google Tag Manager, etc. • Create performance reports and share actionable insights • Collaborate with creative and content teams for campaign assets • Stay updated on PPC trends, tools, and algorithm changes Education/Qualification 0–3 years of experience in PPC advertising BE graduates preferred Google Ads/Meta Ads certifications or training is a plus