Senior Manager – D2C Growth

COMPANY DESCRIPTION

Andamen is India’s leading men’s bridge-to-luxury DTC fashion brand, known for our timeless designs, premium craftsmanship, and commitment to delivering an exceptional customer experience. Launched in 2016, we have over two lakh customers and operate in six product categories and six digital distribution channels.

With a strong D2C base, active marketplace presence, and strategic retail expansion into EBOs/MBOs, we are building one of the most admired fashion brands from India.

Andamen is part of the Impulse Group, one of India’s leading fashion supply chain companies.

Impulse provides comprehensive design-to-delivery supply chain services to global fashion brands and retailers including ASOS, Debenhams, Next, Paul Smith, Shinsegae (Samsung Group), Walmart, and Amazon. Founded in 1982, Impulse has over 400 employees across India, Bangladesh, UK, Korea, USA, and Canada.

Learn more: https://www.andamen.com/about-us

ABOUT THE JOB

As Senior Manager – Growth, you will own Andamen’s digital growth engine — spanning performance marketing, onsite optimization, analytics, and growth planning. This is a highly cross-functional and data-driven role where you will convert business goals into performance strategies that deliver measurable revenue outcomes.

You will also lead the planning and forecasting process: building revenue projections, setting channel-wise goals, and allocating digital marketing budgets. This is both a strategic and hands-on role with significant ownership and visibility.

KEY RESPONSIBILITIES

1. Growth Planning & Strategy

• Lead the Annual Operating Plan (AOP) and quarterly growth roadmap aligned to business goals, including revenue targets, CAC/ROAS benchmarks, and campaign priorities.
• Build category and campaign-wise projections based on past performance, marketing calendar, seasonality, and product strategy.

2. Performance Marketing & Campaign Management

• Own execution and optimization of paid media campaigns across Meta, Google, YouTube, and affiliate platforms.
• Manage campaign planning for new product drops, sale events, seasonal promotions, and brand-building campaigns.
• Align messaging, creative propositions, and landing page flows based on audience needs and category intent.
• Drive continuous experimentation through A/B testing on creatives, ad formats, audience segments, placements, and landing pages.
• Optimize budgets and performance metrics in real-time to deliver efficient CAC, ROAS, and revenue contribution.
• Proactively evaluate and test new channels, growth tactics, formats, and technologies that can unlock incremental growth.
• Stay up to date with industry trends, platform updates, and emerging tools to continuously improve performance.

3. Onsite Growth & Experience Optimization

• Drive key onsite conversion levers such as Landing page optimization, merchandising blocks, nudges, offers, pop-ups, and exit intents to improve CVR, UPT, and AOV.
• Collaborate with tech, product, merchandising, and design teams to test and optimize landing page experiences.
• Ensure the campaign experience is consistent across acquisition channels, website journeys, and key user flows.

4. Analytics, Reporting & ROI Optimization

• Set up and maintain dashboards to track traffic, CAC, ROAS, conversion rate, bounce rate, AOV, UPT, and channel-wise revenue contribution.
• Leverage tools like GA4, GMC, and internal BI tools to extract actionable insights.
• Run post-campaign analysis and quarterly deep dives to identify wins, gaps, and forward strategies.

5. Budget Management

• Own the monthly and quarterly marketing budgets, tracking utilization and performance across paid and organic channels.
• Reallocate spends dynamically across platforms based on ROI, business priorities, and tactical opportunities.
• Ensure monthly reconciliations, reporting hygiene, and alignment with finance and business teams.

8. Team Leadership & Collaboration

• Lead and mentor a high-performing team of performance marketing professionals, external media, and agency partners to ensure alignment, execution quality, and delivery on KPIs.
• Foster a high-performance, collaborative team culture focused on experimentation, insight-sharing, and speed of execution.
• Partner cross-functionally with content, brand, product, tech, sales, and analytics teams to ensure growth alignment across the business.

KEY QUALIFICATIONS

• 6–9 years of experience in performance marketing, digital growth, or e-commerce.
• Proven track record in managing large-scale campaigns and hitting ROAS/CAC targets across paid and organic channels.
• Strong analytical skills with proficiency in tools such as GA4, Google Ads, Meta Ads Manager, MapleMonk and performance dashboards.
• Experience owning revenue forecasts, media spends, and performance planning.
• Prior exposure to onsite optimization, funnel improvement, and SEO execution is preferred.
• Strong team leadership, agency management, and cross-functional collaboration experience.
• Passion for premium fashion, brand storytelling, and digital performance excellence.

WHY JOIN US

• Be part of a fast growing, ambitious fashion brand defining Indian design on a global stage and capturing market share in India’s premium+ to bridge-to-luxury segment.
• Work with a highly entrepreneurial, mission-driven founding team.
• Operate with autonomy, speed, and data-led decision-making.
• Own the entire function end-to-end, for the entire business and all its channels
• We have a very high paced, collaborative work culture focussed on results, not attendance, with ample room for innovation.
• Competitive salary and performance-based incentives.
• We are making some of the most exciting products in the Indian men’s fashion landscape and are looking to craft the most enriching and authentic storytelling and brand experiences in the consumer space.