Senior Manager

Designation

: Senior Manager - Account Strategist

Office Location: Gurugram/ Bengaluru

Role Overview: Senior Manager, Account Strategy

Key Responsibilities:

Client Success & Growth:

• Be the client’s trusted advisor—aligning Newton’s capabilities with their acquisition and growth goals.
• Own client onboarding, expectation-setting, and strategic planning from day one.
• Conduct regular QBRs/MBRs to track success, surface insights, and identify opportunities to cross-sell and up-sell additional Newton modules to deepen platform adoption.
• Serve as a subject matter expert on iOS growth, Apple Ads, and App Store strategies.
  

Campaign Management:

• Plan, execute, and optimize Apple Ads campaigns using Newton’s proprietary platform.
• Leverage automation, data-driven bidding, and custom analytics tools to drive performance.
• Monitor industry trends, vertical-specific benchmarks, and campaign health—ensuring best-in-class execution.
• Communicate performance insights clearly and strategically to clients and internal teams.
  

Stakeholder Collaboration:

• Collaborate with Sales, Client Management, Design, Product, Engineering, and Finance teams for seamless delivery.
• Partner closely with Apple’s team to drive alignment and ensure client satisfaction.
• Provide feedback to Product, Tech, and Data Science teams for platform improvements and new features.
• Ensure smooth handovers from Sales and a unified experience across all touchpoints.
  

What We’re Looking For:

• Experience: 5–7 years in performance marketing or digital advertising, with a focus on account strategy, growth, or media buying.
• Education: Bachelor’s degree or higher.
• Performance Expertise: Proven track record of managing large-scale digital campaigns and delivering measurable business outcomes.
• Analytical Skills: Advanced proficiency in Excel/Google Sheets, pivot tables, and data interpretation for campaign optimization.
• Strategic Thinking: Ability to translate business goals into actionable campaign strategies.
• Communication: Strong verbal and written skills—able to clearly present insights, influence decisions, and build client trust.
• Industry Acumen: Well-connected within the digital marketing ecosystem, with an understanding of mobile app growth trends.
  

Work Environment Details:

About Affle:

About BU (Newton):

four global partners

AI-powered technology