Search Engine Optimization Specialist

Position:

SEO Specialist

Location: Remote/Hybrid (Delhi NCR)

Experience: 3–4 years

About the Role:

We are seeking a talented and experienced SEO Specialist/Manager to spearhead our organic growth strategy. You will be responsible for developing and implementing effective SEO initiatives to drive high-quality organic traffic to our website and app—ultimately increasing brand awareness, customer acquisition, and revenue.

Key Responsibilities:

• Lead keyword research and competitor analysis to identify search opportunity trends.
• Oversee content creation that is informative, engaging, and SEO-optimized.
• Optimize website content (product pages, categories, blogs) for targeted keywords and enhanced user experience.
• Develop and implement a data-driven strategy to acquire high-quality backlinks from relevant websites and blog publications.
• Conduct technical audits using tools like Google Search Console and Screaming Frog to identify and fix crawl errors, indexation issues, and mobile-friendliness problems.
• Monitor website traffic and analyze key SEO metrics (organic traffic, conversions, rankings) using tools like Google Analytics, Google Search Console, and Semrush.
• Collaborate with the business and product teams to prioritize business requirements and implement SEO-focused platform features.
• Work on strategic link-building initiatives.

Qualifications:

• Minimum 3–4 years of experience in SEO and digital marketing, preferably within the healthcare industry.
• Proven track record of successfully implementing SEO strategies and driving organic traffic growth.
• Strong understanding of SEO and ASO best practices, including keyword research, on-page optimization, link building, and technical SEO.
• Excellent analytical skills with the ability to interpret and present SEO data using Microsoft Excel or Google Sheets.
• Experience working with SEO/ASO tools such as Google Search Console, Semrush, Ahrefs, etc.
• Familiarity with Google algorithms and updates.
• Excellent written and verbal communication skills.