Search Engine Optimization Executive - Fintech/BFSI

Location:

Hitec City, Hyderabad (Work from Office)

Experience Required:

1 to 2 years only

About CreditMitra:

CreditMitra is a digital-first financial platform committed to making credit transparent, fast, and fair for all. We help salaried professionals across India access personal loans, insurance, and investment solutions by simplifying the entire borrowing experience and making finance more human and inclusive.

Role Overview:

SEO Executive

Key Responsibilities:

• Perform

  keyword research

  , clustering, and intent mapping to identify content and optimization opportunities
• Implement

  on-page SEO

  strategies including meta tags, headers, internal linking, image optimization, and schema
• Drive

  off-page SEO

  efforts such as

  white-hat link building

  , directory submissions, and guest posting
• Optimize and update content using

  CMS platforms

  like WordPress for blogs, landing pages, and static content
• Track and improve rankings using tools like

  Google Search Console

  ,

  Google Analytics

  ,

  SEMRush

  ,

  Ahrefs

  , or

  Ubersuggest

• Conduct

  technical SEO audits

  – crawl errors, broken links, mobile responsiveness, page speed, Core Web Vitals, and indexing issues
• Monitor and report keyword performance, backlink health, and traffic movement regularly
• Perform

  competitive research

  to identify gaps, top-performing strategies, and backlink opportunities
• Collaborate with content writers to align SEO best practices and keyword integration in new and existing content
• Drive

  App Store Optimization (ASO)

  for our mobile app visibility on Google Play Store and App Store
• Stay current with Google algorithm updates, SEO trends, and ranking factors
  

Requirements:

• 1–2 years

  of hands-on experience in SEO (preferably in fintech or BFSI domain)
• Proficient in SEO tools such as

  SEMRush, Ahrefs, Moz, Screaming Frog, Google Search Console, Google Analytics

• Solid understanding of

  technical SEO

  , website architecture, and Core Web Vitals
• Experience with

  CMS handling

  (WordPress or similar) for content uploads and on-page optimizations
• Proven track record of

  ranking keywords

  and driving organic traffic
• Strong command of

  English (written & verbal)

• Familiarity with

  Google Tag Manager, robots.txt, sitemap.xml, canonicalization, redirects

  , etc.
• Awareness of

  app indexing, ASO basics

  , and app visibility metrics

Preferred/Bonus Skills:

• Background in

  BFSI or fintech industry

• Basic knowledge of

  HTML/CSS/JavaScript

• Experience with

  AI SEO

  and

  multi-language SEO

• Prior experience in

  SEO for lead generation

  -based websites

What We Offer:

• Opportunity to work in a high-growth fintech company
• Collaborative, transparent, and ownership-driven work environment
• Performance-driven rewards and career growth
• Direct impact on organic growth, lead funnel, and user acquisition