Product Marketing Manager

Job Title: Product Marketing Manager

We are hiring a Product Marketing Manager to drive the marketing & launch strategy of our Smart uninterruptible power supply offers within Transactional & Edge Line of Business of Schneider Electric’s Secure Power Division. Our portfolio is widely used in Smart Home, Small & Medium Business (SMB), Enterprise server rooms, network closets, datacenters and Industrial IoT environments.

You will join a team of product marketers of a global portfolio and work with cross-functional global teams from product management, regional business development, channel marketing, global marketing and sales teams to grow the portfolio. You will report to the Global Product Marketing Director for Transactional & Edge.

What you will be doing:

• Define target customers, understand customer challenges and conduct customer journey mapping
• Develop product and portfolio messaging, positioning and concise value proposition based on personas and route to market
• Develop launch strategy, planning, timelines and more to ensure maximum impact
• Create marketing & sales enablement kits to help sales teams and channel partners sell more products and solutions. The content includes but is not limited to brochures, how to sell, FAQ, datasheet, social messaging, eDMs, landing page, web banners and other digital marketing content.
• Partner with Global Strategic Marketing team to co-create marketing campaigns and tell compelling stories and customer successes that help new offer ramp-up in regions
• Collaborate with the E-commerce team to create Rich Media Content for Ecommerce syndication across regions
• Partner with product and R&D teams to create technical documents e.g. setup sheet, submittal drawing, 3D rendering, bid specifications and competitor comparison etc.
• Drive video content storyboarding and guide 3rd party agencies in developing videos and lifestyle creatives
• Own T&E portfolio digital journey (landing pages, CaaS product range pages, product selection journey) on SE.com and APC.com

What are we looking for:

• Bachelor’s Degree in Marketing, Communication or relevant fields.
• At least 5 years of product marketing experience in B2B space
• Strong knowledge of current market trends in IT and Data Center markets preferred
• Experience managing and developing marketing programs with clear data driven results
• Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value propositions
• Track record of delivering high quality marketing content under tight deadlines
• Advanced project management skills and cross-functional work experience
• Skilled stakeholder management capabilities
• Experience launching new products from start to finish with proven success
• Proficient in Adobe InDesign, Canva and other design platforms