Product Growth Intern

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology

Role : Intern - Growth & Product Strategy

Location:

Duration:

About the Role

We are looking for a dynamic and driven intern to join our Devices category team at Cult, focusing on our fast-growing Massagers and Smart Weighing Scales product line. This role is ideal for someone who is passionate about consumer tech, digital marketplaces, and brand building. You will be at the intersection of growth, product research, customer experience, and e-commerce strategy, contributing directly to the success of our physical products portfolio.

Key Responsibilities

-> Product Development & Testing

• Actively support the end-to-end product development cycle – from concept to launch.
• Participate in product testing, usability checks, and functional assessments across multiple prototypes.
• Collect, document, and analyze feedback from internal teams and early users.
• Collaborate on product packaging design, unboxing experience, and content alignment with market expectations.

-> Customer Insights & Review Analysis

• Track and analyze customer reviews and ratings across platforms to uncover improvement areas.
• Summarize feedback and work with teams to optimize product and packaging experience based on insights.

-> Competitive Research & Product Ideation

• Conduct detailed research on competitors – both domestic and international – for pricing, features, packaging, and content.
• Identify opportunity areas and product gaps, and contribute to new product ideation and recommendations.

-> Smart Device App Integration Support

• Be part of the testing team for the Cult Smart Scale and its app integration.
• Test functionality, log issues, and validate fixes to ensure a seamless digital experience for users.

-> Marketplace Growth & Coordination

• Assist in scaling the category across Amazon, Flipkart, and Cult platforms.
• Work with catalog, design, and brand teams to create high-converting product pages, banners, and creatives.
• Write and manage briefs for creatives, and ensure brand consistency across all assets.

Who We’re Looking For

• MBA / B.Tech. (2024,2025 grads)
• Strong interest in consumer tech, product development, and e-commerce.
• Highly organized with excellent project coordination and multi-team collaboration skills.
• Proficient in MS Office, Google Sheets, and basic project tracking tools.
• Comfortable with research, analysis, and documenting insights.
• Self-starter with strong ownership, attention to detail, and willingness to learn.

What You’ll Gain

• Experience in real-world product development, from ideation to testing and go-to-market.
• Exposure to cross-functional collaboration with product, tech, design, and business teams.
• In-depth understanding of digital commerce, consumer behavior, and product strategy.
• Opportunity to work on products that directly impact thousands of consumers across India.