Performance Marketing

The Senior Performance Marketing Executive is responsible for developing, executing, and optimizing data-driven digital marketing campaigns across paid channels (e.g., Google Ads, Meta, LinkedIn, programmatic) to drive customer acquisition, engagement, and revenue growth. This role requires a strategic mindset, strong analytical skills, and hands-on experience in performance marketing to maximize ROI and scale campaigns efficiently.

Key Responsibilities:

• Campaign Strategy & Execution:
• Plan, launch, and manage performance marketing campaigns across paid search (PPC), social media, display, programmatic, and affiliate marketing.
• Develop audience targeting strategies, ad creatives, and landing page optimisations to improve conversion rates.
• Conduct A/B testing for ad copy, creatives, and landing pages to enhance campaign performance.
• Optimise bids, budgets, and targeting to maximise ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

Data Analysis & Reporting:

• Monitor KPIs (CTR, CPC, CPA, CPL, ROAS, LTV) and generate performance reports using Google Analytics, Meta Ads Manager, and other analytics tools.
• Provide actionable insights and recommendations based on data analysis to improve campaign efficiency.
• Implement tracking setups (UTM, Google Tag Manager, conversion pixels) to ensure accurate attribution.
• Budget & Performance Optimization:
• Manage and allocate budgets effectively across channels to meet business objectives.
• Identify growth opportunities and scale high-performing campaigns while minimizing wasted spend.
• Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge.

Cross-Functional Collaboration:

Work closely with creative, content, and product teams to align messaging and optimize user journeys.

Qualifications & Skills:

Experience: 3-5 years in performance marketing, with a proven track record in managing paid campaigns (Google Ads, Meta, LinkedIn, etc.).

Technical Skills:

Proficiency in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and bid management tools.

Analytical Mindset:

Certifications:

Soft Skills

Industry Knowledge