Performance Marketing

Job Description

Key Responsibilities: ● Drive New User Acquisition for TripXL by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook, and other digital media platforms. ● Manage all aspects of paid campaigns, including search, display and video, ensuring alignment with our overall marketing strategy. ● Conduct thorough keyword research, ad copywriting, and A/B testing to optimize campaign performance. ● Optimize and Scale campaigns for maximum ROI and conversions. ● Analyze campaign performance and provide regular reports. ● Collaborate with cross-functional teams, including creative, content, and analytics, to enhance campaign effectiveness. ● Stay abreast of industry trends and advancements applying best practices to drive continuous improvement. ● Manage budgets effectively, ensuring optimal allocation of resources for maximum impact. Qualifications and Skills: ● Minimum 3 years of experience in strategizing & executing Google search & display ads campaigns. ● Should be well versed with Facebook Ads. ● Strong understanding of conversion copywriting & pattern-interrupt ads. ● Hands-on experience in setting up & managing reporting dashboards and analytics. ● Ability to operate in a hyper-paced startup & thrive under pressure. ● Analytical ability to break a marketing problem down to solutions and impact measurement, ability to effectively manage time, build & manage a team of performance marketing professionals. ● Should be excellent at crunching data & creating Excel spreadsheets. Good to have knowledge of SQL ● Good understanding of Google Analytics, Amplitude, Superset/Power BI. ● Should have previously managed a monthly budget of INR 20 Lakhs and above. Show more Show less