Performance Marketing Specialist

Job Title: Performance Marketing Specialist
Location: Noida, Uttar Pradesh
Company: Sociapa Ventures Pvt. Ltd.
Employment Type: Full-Time
Experience Required: 2–4 years

About the Role:

Sociapa is looking for a result-driven Performance Marketing Specialist who is passionate about paid media and ROI-focused campaigns. The ideal candidate will have experience in managing paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms, with a strong focus on driving conversions, optimizing performance, and scaling results efficiently.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google, Facebook, Instagram, YouTube, and other relevant channels.
• Manage ad budgets, targeting, A/B testing, audience segmentation, and bidding strategies to maximize performance.
• Track and analyze campaign performance metrics such as CPA, ROAS, CTR, CPC, conversions, and customer LTV.
• Collaborate with the creative/content team to develop compelling ad copies, creatives, and landing pages that drive results.
• Conduct in-depth keyword research and competitor analysis to identify opportunities for campaign growth.
• Stay updated with platform algorithm changes, new features, and performance trends.
• Create detailed performance reports and dashboards to communicate campaign progress and insights to internal teams and clients.
• Identify opportunities to scale campaigns profitably and improve performance through continuous testing and innovation.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 2–4 years of proven experience in performance marketing, preferably in a digital agency or D2C brand setup.
• Strong hands-on experience with Google Ads, Facebook Ads Manager, YouTube Ads, and remarketing platforms.
• Proficiency in tools like Google Analytics, Google Tag Manager, Meta Business Suite, and Excel/Sheets.
• Deep understanding of performance metrics, conversion tracking, attribution models, and funnel optimization.
• Strong analytical skills and data-driven mindset.
• Ability to manage multiple accounts and budgets efficiently.
• Google Ads and Meta certifications are a plus.

Preferred Experience:

• Experience managing campaigns for FMCG, lifestyle, wellness, or e-commerce brands.
• Experience with affiliate marketing, influencer paid campaigns, or programmatic ads is an added advantage.

Why Join Sociapa?

Be part of a growing, fast-paced, and collaborative environment where your ideas are valued and performance speaks louder than anything. Work with leading brands and help drive measurable impact through strategic performance marketing.

To Apply:
Send your resume and a portfolio of previous performance campaigns/results to hr@sociapa.com & mail@sociapa.com or WhatsApp on 8178213368

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Work Location: In person