Performance Marketing Specialist (Ads Manager)

About the Role:

We are looking for a highly skilled and strategic Ads Manager with strong experience in Google Ads and Meta Ads (Facebook & Instagram) to join our growing team. This role demands more than execution—it requires leadership, team collaboration, and a focus on performance-driven results. The ideal candidate will manage end-to-end campaign strategy, execution, and optimization while also mentoring junior team members.

Key Responsibilities:

• Plan, launch, and manage paid ad campaigns on Google and Meta platforms.
• Develop full-funnel ad strategies for lead generation, brand awareness, and conversion goals.
• Manage ad budgets effectively with focus on ROI, ROAS, CTR, and CPL targets.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Guide and mentor junior marketers or interns, setting clear goals and reviewing campaign strategies.
• Collaborate with designers and content creators for ad creatives and landing pages.
• Monitor and analyze campaign data, generate reports, and provide actionable insights.
• Set up and manage tracking using Google Tag Manager, Analytics, and Meta Pixel.
• Stay updated on the latest platform changes, industry trends, and ad policies.

Key Requirements:

• Minimum 3 years of experience in running paid campaigns on Google Ads and Meta (Facebook/Instagram).
• Demonstrated success in handling budgets and delivering strong campaign performance.
• Experience in team coordination or leadership is preferred.
• Strong understanding of conversion tracking, retargeting, and custom audience strategies.
• Knowledge of analytics tools: Google Analytics, Meta Ads Manager, GTM, Looker Studio, etc.
• Exceptional communication, presentation, and reporting skills.

Good to Have:

• Google Ads & Meta Blueprint Certifications
• Experience with e-commerce campaigns or multi-channel strategies
• Familiarity with tools like SEMrush, HubSpot, or Zapier
• Knowledge of other ad platforms (LinkedIn Ads, YouTube Shorts, etc.)

What You’ll Get:

• Competitive salary and performance-based incentives
• Leadership opportunities within the marketing team
• Exposure to multi-industry clients and campaign variety
• Supportive, growth-oriented environment
• Access to upskilling and digital marketing tools

How to Apply:

Contact us: +91 87671 58322
Email: hr.digitizematrix@gmail.com
Website: https://digitizematrix.com

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person