Performance Marketing Manager – Meta & Google Ads

Location:

Salary Range:

Overview

Performance Marketing Manager

Key Responsibilities

• Plan, execute, and scale ROI-driven campaigns across

  Meta (Facebook, Instagram)

  and

  Google Ads (Search, Display, YouTube)

  .
• 
  
• Apply psychological principles and marketing fundamentals to optimize messaging and targeting.
• 
  
• Conduct in-depth

  audience and keyword research

  , using insights to refine campaign strategy.
• 
  
• Collaborate with the

  creative and content team

  to align ad visuals and copy with audience behavior.
• 
  
• Run A/B tests on creatives, messaging, and placements to identify top-performing combinations.
• 
  
• Monitor key metrics such as

  ROAS, CPA, CTR, CPC

  , and funnel performance.
• 
  
• Analyze campaign data and user behavior to identify growth opportunities.
• 
  
• Stay current with platform updates, trends, and algorithm changes.
• 
  
• Present performance reports and actionable insights to internal stakeholders or clients.

Requirements

• 2–3 years of hands-on experience

  in Meta Ads Manager and Google Ads.
• 
  
• Strong understanding of

  consumer psychology, funnel behavior

  , and digital advertising principles.
• 
  
• Proven ability to manage budgets and deliver high-ROAS campaigns.
• 
  
• Familiarity with tools like

  Google Analytics, Meta Events Manager, GTM

  , etc.
• 
  
• Excellent communication and collaboration skills.
• 
  
• A team-player mindset with the ability to coordinate across functions and lead when needed.

What You’ll Gain

• Exposure to real-world campaigns driven by

  psychology and persuasion principles

  .
• 
  
• Hands-on learning in scaling strategies, creative optimization, and full-funnel performance.
• 
  
• Opportunity to work in a collaborative, fast-paced marketing environment.

Direct impact on client success and business outcomes.