Performance Marketer

We are looking for a highly motivated and data-driven Performance Marketing Manager to manage our digital acquisition campaigns across platforms. You will be responsible for planning, executing, and optimizing ROI-driven campaigns across Google Ads, Meta Ads, and other paid channels to scale our customer acquisition efforts. Key Responsibilities: Plan, launch, manage, and optimize performance marketing campaigns across paid media channels: Google, Facebook/Instagram, YouTube, LinkedIn, etc. Drive measurable growth in lead generation, sales, or app installs (depending on product/business goals). Monitor daily performance metrics to understand effectiveness and identify opportunities for optimization. Run A/B tests on creatives, ad copies, landing pages, and targeting. Analyze campaign performance and deliver insights and data-backed reports to stakeholders. Collaborate with design and content teams to develop high-performing ad creatives. Track budget spend and maintain ROAS (Return on Ad Spend) targets. Stay current on industry trends, tools, platform updates, and best practices. Work with CRM/email marketing teams to create full-funnel user journeys and retargeting campaigns. Key Requirements: Bachelor's degree in Marketing, Business, or a related field. 2–5 years of hands-on experience in running performance campaigns. Strong knowledge of tools like Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, and third-party ad tech platforms. Experience with performance measurement and attribution models (CPA, CPL, CAC, ROAS). Proven ability to manage high-budget campaigns with ROI focus. Analytical mindset with proficiency in Excel/Sheets and data visualization. Strong communication and project management skills. Email your Resume : hr@socialdrishti.com Show more Show less