Performance Marketer

About PERCH : https://www.linkedin.com/company/perch-clothing/

Job Summary: We're looking to hire an experienced Performance Marketer with a passion for Menswear and a proven track record in driving growth, brand awareness, and customer acquisition for D2C Brands. The ideal candidate will have 5+ years of experience in Performance Marketing (Meta Ads, Google Ads, and Marketplace Ads) within the e-Commerce space, with a data-driven mindset to help grow PERCH.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram) Ads, and marketplace ads (on Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).
• Performance Analysis: Analyze and interpret campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to continuously optimize campaigns.
• Reporting: Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders, ensuring transparency and delivering strategic recommendations for optimization.
• Budget Management: Effectively manage and allocate the marketing budget to maximize ROI and exceed performance targets, with a focus on efficiency and cost-effective strategies.
• Trend Identification: Monitor social media trends and apply them to enhance campaign relevance, engagement, and performance.
• Influencer Collaboration: Collaborate with influencers to create engaging content, including reels and other formats that drive higher Return on Ad Spend (ROAS).
• Brand Initiatives: Contribute to broader social media and brand management initiatives, ensuring consistent messaging and engagement across all platforms.

Requirements:

• Experience: Proven experience managing a digital marketing budget of ₹10 Cr. Per Annum across platforms like Meta, Google, and other e-Commerce marketplaces (Myntra, Tata Cliq, etc.).
• Analytical Skills: Strong ability to analyze and interpret complex data to make informed, data-driven decisions. Experience with A/B testing, conversion rate optimization, and attribution modeling.
• Digital Marketing Expertise: Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (Google Analytics, Excel, etc.).
• Creative Tools: Familiarity with design tools such as Canva or Photoshop for basic editing and creative input.
• Communication Skills: Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.
• Multi-Tasking: Ability to handle multiple projects simultaneously and prioritize tasks efficiently to meet deadlines and business objectives.

If you're ready to take your career to new heights and be part of a company that values creativity, strategy, and results, we would love to have you join our rocketship team!

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• How many years of work experience do you have with Google Ads?
• How many years of work experience do you have with Meta Ads?
• How much marketing budgets have you handled per month?
• How many years of work experience do you have with Social Media Advertising?
• Do you manage Ads Campaigns single handedly?
• Do you worked on SEO?
• Do you managed Social Media as well?
• How many years of work experience do you have with Performance Marketing?
• We must fill this position urgently. Can you start immediately?
• Work location in Udyog Nagar, Nangloi, are you comfortable Commuting or Working On-Site Full-Time?
• What's your last drawn monthly salary?
• What's your minimum expected monthly salary?

Work Location: In person