Modern Trade - Sales Manager

Job Title: Modern Trade - Sales Manager

Location: Patel Nagar, New Delhi

Department: Sales – Modern Trade

Reports To: Modern Trade Head / Regional Sales Manager / National Sales Manager

Job Summary:

We are looking for a dynamic and results-driven Modern Trade Manager to drive sales and business development through modern trade channels such as large format retail (LFR), supermarkets, hypermarkets, and organized retail chains. The role will be responsible for growing revenue, building strong relationships with key accounts, and ensuring product visibility and availability.

Key Responsibilities:

• Develop and execute modern trade sales strategies to achieve regional and national targets.
• Build and maintain strong relationships with key modern trade accounts (e.g., Big Bazaar, Reliance Retail, D-Mart, India Mart Metro, etc.).
• Negotiate terms of trade, visibility agreements, promotions, and joint marketing plans with key accounts.
• Ensure proper execution of in-store activities like product displays, planograms, visibility, and stock rotation.
• Coordinate with supply chain/logistics to ensure timely delivery and inventory management.
• Monitor market trends, competition activities, and pricing strategy in modern trade outlets.
• Regularly track and report sales performance, stock levels, and distributor-wise performance.
• Manage third-party merchandisers and promoters to ensure high retail execution standards.
• Plan and execute in-store promotions, sampling activities, and seasonal campaigns.
• Collaborate with marketing and trade marketing teams for new product launches and brand initiatives.

Qualifications & Skills:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 8–12 years of experience in Modern Trade sales, preferably in FMCG or consumer goods.
• Strong understanding of organized retail and trade dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.
• Ability to manage multiple key accounts and deliver results under pressure.
• Willingness to travel for store visits and account management.

Preferred Qualifications:

• Experience working with regional/national chains (e.g., Nature’s Basket, More, Spencer’s, etc.).
• Knowledge of modern trade software/ERP systems like Busy.
• Exposure to P&L and budgeting responsibilities.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per year

Work Location: In person