Marketing Manager

Job Title: Marketing Manager – Steel Industry(Steel Shot)

Job Location: [Raipur]

Reports To: Director of Marketing / Chief Marketing Officer

Job Summary: We are seeking a dynamic and results-driven Marketing Manager with a strong background in the steel industry to lead and manage the marketing strategy for our company. The Marketing Manager will be responsible for overseeing all marketing efforts, including brand development, digital marketing, product promotions, market research, and strategic initiatives to drive growth and strengthen our position in the competitive steel market.

Key Responsibilities:

1. Marketing Strategy Development:

o Develop and implement comprehensive marketing strategies to promote steel products and services across domestic and international markets.

o Identify market trends and customer needs within the steel industry to inform product development and positioning.

o Align marketing strategies with business objectives, focusing on growth, customer acquisition, and brand awareness.

2. Brand Management:

o Manage and enhance the company's brand presence in the steel industry.

o Ensure consistency of the brand message across all communication channels, including digital platforms, advertisements, and trade events.

o Oversee the design and development of marketing materials, including brochures, product catalogs, and digital content.

3. Market Research and Analysis:

o Conduct regular market research to assess industry trends, competitor activities, customer preferences, and potential opportunities for growth.

o Analyze customer feedback, sales data, and industry reports to refine marketing strategies and achieve optimal outcomes.

o Track and measure the effectiveness of marketing campaigns to ensure a positive return on investment (ROI).

4. Lead Generation and Demand Generation:

o Develop and execute lead generation campaigns that support sales objectives and foster relationships with key customers.

o Collaborate with the sales team to align marketing initiatives with lead nurturing and conversion efforts.

o Optimize digital channels (website, social media, email campaigns) to drive inbound leads.

5. Product Launch and Promotion:

o Plan and coordinate product launches, including go-to-market strategies, promotional campaigns, and press releases.

o Develop promotional content, advertising campaigns, and trade show participation to highlight new steel products or innovations.

o Collaborate with R&D and production teams to align product development with market needs and customer demands.

Requirements:

· B.Tech in Mechanical & MBA is a plus.

· 5+ years of experience in marketing, with at least 5 years in the steel or manufacturing industry.

· Strong understanding of the steel market, including key players, industry challenges, and product differentiation.

· Proven track record in developing and executing successful marketing campaigns.

· Strong communication, leadership, and interpersonal skills.

· Proficiency in digital marketing tools, CRM software, and Microsoft Office Suite.

· Ability to analyze data, identify trends, and make data-driven decisions.

· Willingness to travel for trade shows, client meetings, and other industry-related events.

Job Types: Full-time, Permanent

Pay: ₹10,406.95 - ₹46,384.90 per month

Schedule:

• Day shift
• Night shift
• Rotational shift

Work Location: In person