Marketing Manager

Location:

Experience:

Department:

About Aurassure

Aurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality, flood risks, and climate change. We empower cities, industries, and enterprises across India and emerging markets to build data-driven climate resilience. Our mission is to make environmental data accessible, actionable, and impactful for better decision-making in the face of climate challenges.

Role Overview

Marketing Manager

Key Responsibilities

Campaign Execution:

• Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more.

SEO & Website Management:

• Improve website performance and organic reach through effective on-page and off-page SEO strategies using tools like Google Analytics and Search Console.

Lead Outreach:

• Develop and manage outbound lead generation through email sequences, LinkedIn campaigns, and other outreach strategies.

Webinars & Events:

• Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads.

Content & Marketing Collateral:

• Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos that effectively communicate our value proposition.

Performance Tracking & Reporting:

• Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates.

Cross-Functional Collaboration:

• Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• 4–5 years of hands-on experience in B2B marketing—preferably in the tech, SaaS, or climate/environmental sectors.
• Proficient with digital marketing tools such as Google Analytics, SEO platforms, email marketing tools, and CRM systems.
• Proven track record of planning and executing successful webinars, outbound campaigns, and lead generation initiatives.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment.