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Vilas Transcore Limited
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Marketing head

Marketing head

Vilas Transcore Limited

10 years

96 - 180 Lacs

Vadodara Gujarat India

Posted:6 days ago| Platform:

Apply

Skills Required

marketing strategies drive engagement electrical leadership strategy power epc analysis research support positioning pricing logistics branding portfolio reports management engineering manufacturing sourcing crm

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

We are seeking a dynamic and experienced

Marketing Head with proven expertise in the CRGO (Cold Rolled Grain Oriented) steel segment

. The ideal candidate will be responsible for developing and executing marketing strategies to drive sales, enhance customer engagement, and expand market share in the electrical steel sector. The role requires deep technical knowledge of CRGO materials, customer needs in the transformer and electrical equipment sectors, and strong leadership skills.

Key Responsibilities

Lead the marketing strategy for CRGO steel products across domestic and international markets.
Drive B2B marketing initiatives targeted at transformer manufacturers, power utilities, EPC contractors, and OEMs.
Conduct competitive analysis and market research to identify new opportunities and trends in the CRGO industry.
Collaborate with the sales and technical teams to support product positioning, pricing strategies, and client presentations.
Represent the company at industry trade shows, conferences, and client meetings.
Coordinate with logistics and supply chain teams to ensure timely delivery and customer satisfaction.
Oversee digital marketing, branding, and lead generation activities aligned with the CRGO product portfolio.
Track KPIs and ROI for all marketing campaigns and prepare regular reports for senior management.

Requirements

Bachelor's degree in Engineering (preferably Metallurgy / Mechanical / Electrical); MBA in Marketing is a plus.
Minimum 8–10 years of experience in sales or marketing of CRGO steel or related electrical steel products.
In-depth knowledge of the transformer manufacturing industry and standards (IEC, IS, ASTM, etc.).
Strong understanding of the supply chain, sourcing, and pricing of CRGO materials.
Proficiency in CRM tools, MS Office, and digital marketing platforms.

Skills: crgo steel,drive,competitive analysis,lead generation,digital marketing,crm tools,branding,steel,sales,customer,leadership skills,leadership,transformer,materials,market research,ms office,digital,b2b marketing

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Marketing head