Marketing Executive

Position : Marketing Executive Location : Kochi (On-site) Company : Techmax Company Description Techmax is a forward-thinking data and analytics consulting firm based in Kochi. We leverage the latest advancements in Data, Analytics, Artificial Intelligence, and Cloud technologies to empower businesses with valuable insights, driving growth and impactful outcomes. Role Overview We are seeking a dynamic and creative Marketing Executive to join our team. With minimum 2 years of experience in marketing, you will play a key role in promoting Techmax’s services and building brand awareness. A strong focus on LinkedIn marketing, ad campaigns, and creative content design using tools like Canva will be essential to success in this role. Key Responsibilities Digital Marketing : Develop and manage LinkedIn marketing campaigns to drive engagement, brand awareness, and lead generation. Create compelling content and visuals to increase our social media presence. Ad Campaigns : Design and execute targeted advertising campaigns across various digital platforms, optimizing ads for maximum reach and performance. Creative Content Creation : Design and develop creative content such as graphics, social media posts, and promotional materials using Canva (or similar tools). Ensure content aligns with brand guidelines and resonates with the target audience. Brand Awareness & Engagement : Monitor and track the performance of marketing campaigns. Analyze metrics and make data-driven decisions to improve reach, engagement, and conversions. Collaboration : Work closely with the sales and business development teams to ensure alignment between marketing campaigns and business objectives. Support in lead generation initiatives and contribute to overall marketing strategy. Market Research : Conduct market research to stay updated on trends, competitors, and audience behavior. Use this insight to continuously enhance marketing efforts. Qualifications Min 2 years of experience in digital marketing or related roles Proficiency in LinkedIn marketing and running targeted ad campaigns Creative and experienced in using tools like Canva for content creation Strong understanding of digital marketing strategies, SEO, and analytics Ability to work independently and manage multiple projects Excellent communication and writing skills for social media and ad copy A keen eye for design and creativity, with the ability to create engaging content Basic knowledge of other marketing tools and platforms is an added advantage Show more Show less