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Marketing Automation Manager

Marketing Automation Manager

Accenture

12 - 16 years

0 Lacs

pune maharashtra

Posted:1 day ago| Platform: Shine logo

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Skills Required

design thinking business process optimization stakeholder management marketing automation email marketing crm web marketing campaign strategies vendor assessment functional architecture business development thought leadership engagement management team leadership relationship building jira salesforce marketing cloud data structures marketo landing page optimization marketing analytics adobe campaign classic sms marketing push marketing marketing plans capability assessment campaign attribution strategy optimization marketing processes operating model marketing advertising technologies research analysis solution budgeting offering development workfront adobe experience cloud braze martech tools adobe journey optimizer adobe experience platform pega decisioning sfmc email marketing campaigns social media campaigns display advertising campaigns ab testing multivariate experiments website analytics data visualization platforms cloud platform

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,

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Marketing Automation Manager