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0.0 - 4.0 years
0 Lacs
vadodara, gujarat
On-site
As a Digital Marketing Intern at PaperTalks, you will be part of a team working towards revolutionizing the toy and ed-tech industry. PaperTalks, India's First Screen-Free, Interactive Storytelling Device for Kids, aims to spark curiosity, reduce screen time, and help parents raise more imaginative children without mobile screens. We are seeking a smart, creative, and business-minded individual to join us in this exciting journey. We are looking for someone who goes beyond social media posts and understands the significance of generating authentic leads, establishing emotional connections with parents, and translating campaigns into tangible growth. Your role as an intern is pivotal as it comes with a clear long-term job opportunity for those who demonstrate exceptional performance within the initial 3 months. You will be expected to possess a range of skills and qualities that include excellent English proficiency in both speaking and writing, familiarity with AI prompts (especially ChatGPT usage), proficiency in managing Meta ad accounts targeting global audiences, understanding lead generation strategies, and effective ad budget utilization. Moreover, a creative sense of crafting hooks, evoking emotions, and comprehending parenting psychology will be essential. You should be capable of writing compelling ad copies and scripts addressing real problems, along with familiarity in automation, A/B testing, and designing landing pages. Additionally, a grasp of metrics such as ROAS, ROI, CPP, CTR, expertise in audience research, and community engagement strategies will be highly beneficial. Awareness of lead magnet funnels and customer retention goals is also essential for this role. This full-time internship program spans over 3 months with the potential for a long-term job offer based on your performance. The internship requires your presence at the Pxelperfect Office in Vadodara, with a stipend offered based on your contribution and performance. To apply for this exciting opportunity, please send your resume along with a brief paragraph explaining why you are enthusiastic about working in toy marketing to rushik@pxelperfect.com. In addition, sharing any past creative work, ad samples, or your innovative ideas for promoting kids" products is optional but appreciated. Join us at PaperTalks to be a part of a team dedicated to transforming the way children learn and play, making a meaningful impact in the toy and ed-tech industry.,
Posted 1 day ago
1.0 - 5.0 years
0 Lacs
jaipur, rajasthan
On-site
As a Google and Meta Ads Expert at Podosphere Technologies, you will play a crucial role in creating and managing ad campaigns on Google Ads and Meta platforms. Your primary focus will be on driving website traffic, generating high-quality leads, and improving the Return on Ad Spend (ROAS) for our clients. You will work closely with the team to optimize campaigns, conduct keyword research, A/B testing, and audience targeting to ensure maximum effectiveness. Your analytical skills will be key to monitoring and optimizing campaign performance, providing valuable insights and recommendations to clients. Your excellent communication skills will come into play when preparing and presenting performance reports, as well as interacting with clients. Staying updated with the latest trends and updates in digital advertising will be essential to your success in this role. Joining us at Podosphere Technologies will offer you a competitive salary package, the opportunity to work with diverse clients and campaigns, a supportive and collaborative team environment, and a chance to grow your digital marketing skills. If you have a minimum of 1 year of hands-on experience with Google and Meta Ads, strong knowledge of ad campaign optimization techniques, analytical skills, excellent communication skills, and the ability to work independently and meet deadlines, we would love to hear from you. If you're passionate about digital advertising and looking to make a real impact, this could be the perfect opportunity for you.,
Posted 1 day ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
Airbnb was established in 2007 by two hosts who welcomed three guests to their San Francisco home. Since then, it has expanded to over 4 million hosts globally, facilitating more than 1 billion guest arrivals worldwide. Every day, hosts offer unique stays and experiences, enabling guests to connect with communities in an authentic manner. As a data thought partner, you will collaborate with product and business leaders in marketplace teams by providing insights, recommendations, and facilitating data-informed decisions. Your responsibilities will include driving product analytics on a daily basis, developing scalable data tools, and leveraging Airbnb's advanced machine learning infrastructure to collaborate with a diverse team to achieve common goals. Your typical day will involve managing projects from initiation to completion, coordinating with product managers to design and evaluate A/B tests, building trust within the team by creating high-quality data sets and dashboards, and collaborating with various teams to enhance data tools for widespread use within Airbnb. To excel in this role, you should have at least 5 years of industry experience and hold an advanced degree in Business Analytics or a related quantitative field. Strong communication and collaboration skills are essential, along with a proven track record of delivering data projects with tangible business impacts. Proficiency in SQL, NoSQL, Python, and knowledge of data foundations and databases like Presto, Hive, Teradata, Spark are required. Additionally, expertise in statistical analysis, machine learning models, BI tools like Tableau, and familiarity with travel industry or financial risk & fraud prevention domain are advantageous. A positive and solution-oriented mindset, exceptional problem-solving abilities, and strong organizational skills are essential for success in this role. Airbnb is committed to fostering inclusion and belonging by working with a diverse talent pool. Individuals from all backgrounds are encouraged to apply, as diverse ideas contribute to innovation and the development of superior products and solutions.,
Posted 1 day ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
You should have marketing analytics experience in retail, sports, or agency environment. Experience in Tableau, SQL, A/B testing, Storyline, and Creative testing is required. This role involves client interaction, so strong communication skills are necessary. You should be able to independently drive projects and thrive in a fast-paced, continuously evolving environment. Ideally, you hold a Masters or bachelors degree in math, statistics, economics, computer engineering, or an analytics-related field from a top-tier university. A strong record of achievement, solid analytical ability, and an entrepreneurial, hands-on approach to work are essential. A minimum of 3 years of marketing analytics experience in retail, sports, or agency environment is mandatory. You must possess very strong analytical skills with the demonstrated ability to research and make decisions based on day-to-day and complex customer problems. Hands-on experience with analytical tools such as SQL is a must. Additionally, a good understanding of visualization tools like Tableau or Power BI is preferred, and knowledge of Python is also mandatory.,
Posted 1 day ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As the Brand Integration and Performance Marketing Specialist, your primary responsibility is to develop a deep understanding of our brand, its values, and target audience. You will collaborate with marketing, creative, and product teams to devise brand integration strategies across various channels, including digital, social media, traditional advertising, and partnerships. Ensuring consistent brand messaging and visual identity across all marketing efforts and materials will be crucial. Your role will also involve monitoring and evaluating brand integration efforts, analyzing data, and providing recommendations for enhancement. In the realm of Performance Marketing, you will design and execute strategies to boost customer acquisition, engagement, and retention. Your tasks will include conducting market research and competitor analysis to pinpoint trends and optimization opportunities, planning and overseeing performance marketing campaigns on platforms like SEM, social media, email, and affiliate marketing. Employing A/B testing, audience segmentation, and conversion rate optimization techniques to enhance campaign performance will be essential. Tracking key performance indicators (KPIs) and delivering regular reports on campaign performance to identify areas for refinement and optimization will also fall under your purview. Additionally, you will contribute to digital media planning and buying efforts. Collaboration with internal teams, such as marketing, product, design, and analytics, is imperative to align brand integration and performance marketing activities with overarching business objectives. You will work closely with creative teams to craft compelling marketing assets and content that resonate with the brand. Coordinating with external agencies and vendors to execute marketing campaigns and ensuring timely delivery of assets will be part of your responsibilities. Staying abreast of industry trends, best practices, and emerging technologies in brand integration and performance marketing is essential for this role. In the domain of Brand Positioning and Planning, you will analyze brand positioning and consumer insights, communicate the company's vision and mission, translate brand elements into actionable plans and go-to-market strategies, manage teams and agencies working on brand initiatives, lead creative development to inspire the target audience to take action, and prepare budgets for the brands. You will oversee yearly budgeting, media planning, and social media planning, prepare a yearly marketing calendar aligned with allocated budgets, develop and drive digital visions for brands, create next-generation digital strategies and roadmaps, conduct competitive analysis and benchmarking, and define digital KPIs.,
Posted 1 day ago
3.0 - 6.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Line of Service Advisory Industry/Sector Not Applicable Specialism Data, Analytics & AI Management Level Senior Associate Job Description & Summary At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. Why PWC At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us. At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firms growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. " Job Description & Summary: Web Data Analyst Responsibilities Perform data exploration and foundational data engineering tasks to support analytics and reporting needs. Develop and maintain interactive dashboards and reports using Power BI. Design, build, and maintain scalable data pipelines using Databricks and other cloud-based tools. Analyze web and digital data using Adobe Analytics and Customer Journey Analytics (CJA). Collaborate with cross-functional teams to understand business requirements and translate them into data solutions. Ensure data quality, consistency, and governance across all analytics platforms. Document data workflows, processes, and dashboard logic for transparency and reproducibility. Mandatory Skill Sets Adobe Analytics / Customer Journey Analytics SQL Databricks / Cloud based tools Data Engineering / Web Analytics AB Testing Preferred Skill Sets Power BI ETL Process Years of experience Required 3-6 Years Education Qualification BE/B.Tech//BCA+MCA/Bsc.+Msc. Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Master of Business Administration, Bachelor of Technology, Bachelor of Engineering Degrees/Field Of Study Preferred Certifications (if blank, certifications not specified) Required Skills Structured Query Language (SQL) Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Algorithm Development, Alteryx (Automation Platform), Analytical Thinking, Analytic Research, Big Data, Business Data Analytics, Communication, Complex Data Analysis, Conducting Research, Creativity, Customer Analysis, Customer Needs Analysis, Dashboard Creation, Data Analysis, Data Analysis Software, Data Collection, Data-Driven Insights, Data Integration, Data Integrity, Data Mining, Data Modeling, Data Pipeline + 38 more Desired Languages (If blank, desired languages not specified) Travel Requirements Not Specified Available for Work Visa Sponsorship No Government Clearance Required No Job Posting End Date Show more Show less
Posted 1 day ago
2.0 - 6.0 years
0 Lacs
haryana
On-site
You will be responsible for building and deploying scalable LLM-based systems using technologies such as OpenAI, Claude, LLaMA, or Mistral for contract understanding and legal automation. Additionally, you will design and implement Retrieval-Augmented Generation (RAG) pipelines utilizing vector databases like FAISS, Pinecone, and Weaviate. Your role will involve fine-tuning and evaluating foundation models for domain-specific tasks such as clause extraction, dispute classification, and document QA. Furthermore, you will be expected to create recommendation models that offer suggestions for similar legal cases, past dispute patterns, or clause templates through collaborative and content-based filtering. Developing inference-ready APIs and backend microservices using FastAPI/Flask and integrating them into production workflows will also be part of your responsibilities. You will need to optimize model latency, prompt engineering, caching strategies, and accuracy using A/B testing and hallucination checks. Collaboration with Data Engineers and QA team members to convert ML prototypes into production-ready pipelines will be essential. Continuous error analysis, evaluation metric design (F1, BLEU, Recall@K), and prompt iterations will also fall under your purview. Participation in model versioning, logging, and reproducibility tracking using tools like MLflow or LangSmith is expected. Additionally, staying up-to-date with research on GenAI, prompting techniques, LLM compression, and RAG design patterns will be crucial. Qualifications: - Bachelors or Masters degree in Computer Science, AI, Data Science, or a related field. - 2+ years of experience in applied ML/NLP projects with real-world deployments. - Experience with LLMs like GPT, Claude, Gemini, Mistral, and techniques like fine-tuning, few-shot prompting, and context window optimization. - Strong knowledge of Python, PyTorch, Transformers, LangChain, and embedding models. - Hands-on experience integrating vector stores and building RAG pipelines. - Understanding of NLP techniques such as summarization, token classification, document ranking, and conversational QA. - Bonus: Experience with Neo4j, recommendation systems, or graph embeddings.,
Posted 5 days ago
10.0 - 14.0 years
0 Lacs
haryana
On-site
As an experienced professional with over 10 years of experience, you will be responsible for various key aspects in the field of UX design and strategy. Your primary responsibility will be in UX Research and Strategy, where you will play a crucial role as an individual contributor in user research and strategy phases. You will be involved in deep user research to gather valuable insights and contribute to the development of user-centric experiences for digital products. Your creative problem-solving skills will be put to the test in translating concepts into user flows, wireframes, mockups, and prototypes to ensure intuitive user experiences. Additionally, you will review UI architecture, interface, and interaction wireframes to enhance the overall user experience. In terms of Project Management, you will be tasked with managing multiple projects, ensuring quality deliverables within specified timelines. Client communication and customer success will be a significant part of your role, along with mentoring and guiding team members on UX aspects. You will actively contribute to project plans and scrum charts to facilitate project progress. People Management will be another crucial aspect of your role, where you will oversee processes, conduct daily scrum meetings to track progress, and ensure the team's productivity and growth. Your involvement in Practice Building & Growth will include participating in pitch presentations for UX, driving proof of concepts, and taking accountability for the growth of the UX design practice. You will be responsible for generating new business, managing client deliveries, and leading the hiring, training, and nurturing of the design team. Key Requirements for this role include proficiency in tools such as Figma, Adobe XD, Invision, Sketch, Photoshop, and Illustrator, along with demonstrated experience in people and project management. A strong understanding of user-centered design principles, user research, testing methodologies, rapid prototyping, and usability concerns is essential. Excellent communication skills, creative thinking, logical abilities, and a background from a Tier 1 College with Design education will be advantageous for this position.,
Posted 5 days ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
You should have 3 to 5 years of experience and a solid understanding of performance metrics like CTR, CPL, ROAS, and Conversion Rates. Proficiency in Google Analytics, Meta Insights, and reporting dashboards is a must, along with experience in real estate digital marketing. Your responsibilities will include planning, launching, and managing targeted ad campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display). You will need to optimize campaign performance through A/B testing, audience targeting, bid strategies, and creative performance tracking. Analyzing data to report on KPIs and deriving actionable insights to scale results is crucial. Collaboration with design, content, and sales teams to align creatives and messaging with campaign objectives is essential. Managing ad budgets effectively to ensure cost-efficient lead generation and customer acquisition is also part of the role. Staying updated on platform trends, algorithm changes, and digital best practices is necessary. To qualify for this position, you should have a minimum of 3 years of professional work experience in digital marketing roles. Prior proven expertise in executing full-cycle advertising campaigns on Facebook Ads Manager & Google Ads is required. Exceptional analytical capabilities with hands-on familiarity with platforms like Google Analytics and Meta Insights are essential. In-depth knowledge of metrics such as CTR, CPL, ROAS, and Conversion Rates is a must. Capability to function autonomously or as part of a team in high-paced scenarios, exhibiting robust task prioritization skills is also important.,
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
You are an experienced Meta Ads Specialist with a minimum of 2 years of experience in managing Meta advertising campaigns, ideally with at least 1 year in the Real Estate industry. As a Meta Ads Specialist, you will be responsible for developing and implementing Meta advertising strategies to achieve business goals. Your role will involve creating and managing Meta ad campaigns, optimizing ad performance, conducting A/B testing, staying updated with the latest Meta advertising trends, and collaborating with the marketing team to align campaigns with overall strategies. Your responsibilities will also include generating reports on campaign performance, managing ad budgets efficiently, troubleshooting and resolving ad campaign issues, and ensuring compliance with Meta's advertising policies. You should have a Bachelor's degree in marketing, advertising, or a related field, proficiency in Facebook Ads Manager and other digital marketing tools, strong analytical skills, excellent communication and copywriting abilities, creative thinking, and a results-oriented mindset. Joining our team will provide you with the opportunity to work on large-scale campaigns for top real estate clients, be part of a growing team focused on digital marketing innovation, and receive a competitive salary, bonuses, and career advancement opportunities. Additionally, you will benefit from a competitive salary package, a talented and supportive team, continuous learning and professional development opportunities, and a dynamic and fast-paced work environment.,
Posted 5 days ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
The role of an Adobe Analytics professional is crucial in analyzing and interpreting data to uncover actionable insights, enabling informed business decisions and strategies to drive growth and performance. This role requires a deep understanding of digital analytics and data visualization techniques to track user behavior and engagement across digital platforms. Key Responsibilities - Implement and maintain Adobe Analytics tracking and reporting solutions. - Analyze complex datasets to identify trends, patterns, and actionable insights. - Create and maintain dashboards and reports for key stakeholders. - Collaborate with cross-functional teams to gather business requirements and implement tracking solutions. - Provide recommendations for improvement based on data-driven insights. - Conduct A/B testing and multivariate analysis to optimize digital experiences. - Develop and maintain documentation for Adobe Analytics processes and best practices. - Utilize SQL and other querying languages to extract and manipulate data for analysis. - Monitor and troubleshoot data collection to ensure accurate and reliable reporting. - Stay updated with industry best practices and new features of Adobe Analytics. - Assist in training and mentoring team members on Adobe Analytics best practices. - Drive continuous improvement in data quality and reporting accuracy. - Contribute to the development of data governance standards and processes. - Support ad-hoc analysis and data needs for various business initiatives. Required Qualifications - Bachelor's degree in Analytics, Computer Science, Information Systems, or related field. - Proven experience working with Adobe Analytics and implementing tracking solutions. - Demonstrated proficiency in data analysis and reporting using Adobe Analytics. - Strong understanding of digital marketing concepts and key performance indicators. - Proficiency in SQL and experience with data visualization tools such as Tableau or Power BI. - Ability to communicate complex data insights effectively to non-technical stakeholders. - Experience with website and app analytics tracking and optimization. - Knowledge of A/B testing methodologies and statistical analysis. - Strong problem-solving skills and attention to detail. - Experience working in agile environments and adapting to changing business needs. - Certifications in Adobe Analytics or related fields is a plus. - Ability to work independently and collaboratively in a team environment. - Excellent organizational and project management skills. - Strong analytical and critical thinking abilities.,
Posted 5 days ago
0.0 - 4.0 years
0 Lacs
karnataka
On-site
You are a highly motivated individual looking to kickstart your career in digital marketing, particularly specializing in Search Engine Marketing (SEM). You will be joining Position2's team in Bangalore, India, where you will have the opportunity to excel in a fast-paced environment. Your responsibilities will include actively contributing to creating, managing, and optimizing PPC campaigns on various search platforms such as Google Ads and Bing Ads. You will conduct thorough keyword research and analysis to identify campaign opportunities, monitor and analyze campaign performance metrics, and play a key role in developing strategies to exceed business objectives. Collaborating with the content team to craft compelling ad copy and landing pages will be essential for driving conversions. Additionally, you will assist in budget management and bid adjustments to maximize campaign performance while staying updated on the latest SEM trends and best practices. To qualify for this role, you should have a Bachelor's degree in Engineering, Marketing, or a post-graduation in Marketing. A robust understanding of digital marketing concepts, particularly SEM and PPC, is required. Familiarity with Google Ads and Google Analytics is an advantage, along with exceptional analytical skills and proficiency in Excel or other data analysis tools. Strong written and verbal communication skills, attention to detail, organizational abilities, and the capacity to work both independently and collaboratively in a high-paced environment are essential. You should also be eager to adapt to new tools and technologies. Preferred skills include prior experience or an internship in digital marketing, Google Ads certification, profound knowledge of SEO principles, and experience in A/B testing and conversion rate optimization. In return, you can expect immersive hands-on training and mentorship from seasoned digital marketing professionals, lucrative prospects for career growth within the company, an engaging work environment, exposure to diverse facets of digital marketing, and competitive stipend/salary with potential for full-time employment upon successful completion of the trainee program.,
Posted 5 days ago
7.0 - 24.0 years
0 Lacs
karnataka
On-site
You will be responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). As an ASO Specialist, your role will involve a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing. This is a full-time employment opportunity located in Bangalore, requiring a minimum of 7 years of experience in the field. Your primary responsibilities will include conducting keyword research using ASO tools to identify high-potential search terms, optimizing app metadata such as title, subtitle, keyword fields, descriptions, and promotional text to improve rankings, and developing A/B testing strategies for creative assets like icons, screenshots, and videos. You will also be monitoring and analyzing app store performance and competitors" positioning to inform ASO strategy. In addition, you will work on localization and internationalization by adapting app store content to various languages and regions, ensuring culturally relevant and optimized assets for local search behavior. Collaborating with designers, copywriters, and developers will be essential to align ASO strategies with app updates and feature releases. Furthermore, you will coordinate with paid user acquisition (UA) and CRM teams to synchronize ASO with broader marketing efforts. Your expertise should include 4+ years of experience in ASO, mobile growth marketing, or digital performance marketing, a strong understanding of app store ecosystems and ranking algorithms, proficiency in ASO tools, familiarity with A/B testing frameworks, and analytical skills using tools like Google Play Console, App Store Connect, Firebase, or Mixpanel. Experience in localization projects across multiple markets, excellent communication skills, and a background in mobile gaming, lifestyle, fintech, or utilities categories are desired. Along with a competitive salary and benefits package, you will have the opportunity to engage in talent development programs, work with cutting-edge technologies, and participate in employee engagement initiatives. The company values diversity and inclusion, offering a culture that supports various needs and preferences, including hybrid work options, flexible hours, and inclusive facilities for employees with disabilities. Persistent Ltd. is committed to creating an inclusive environment where all employees can thrive professionally and personally. If you are seeking a values-driven and people-centric work environment that encourages growth and innovation, this role offers you the chance to impact the world positively and unlock global opportunities in the industry. Join us at Persistent and unleash your full potential in an equal opportunity workplace that values diversity and prohibits discrimination or harassment.,
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
You are a creative and detail-oriented Digital Experience Coordinator, eager to join our growing marketing team. Your passion lies at the intersection of technology, design, and user experience. Your main responsibility will be to craft seamless digital journeys for our customers across web, email, and social platforms. Your key responsibilities will include collaborating with marketing, product, and design teams to enhance website and landing page UX. You will be maintaining and updating content across digital platforms using CMS tools such as WordPress and Webflow. Data analysis of user behavior will drive your recommendations to improve engagement and conversion rates. You will also play a crucial role in supporting A/B testing, personalization, and customer journey mapping initiatives. Ensuring digital content adheres to accessibility and brand standards will be an integral part of your role. If you are ready to bring your creative ideas and meticulous attention to detail to our team at Hypto, we look forward to welcoming you as our new Digital Experience Coordinator.,
Posted 5 days ago
5.0 - 9.0 years
0 Lacs
noida, uttar pradesh
On-site
You have extensive experience in executing full Software Testing Life Cycle (STLC) and Bug life cycle. Your responsibilities include ensuring the successful sign-off and launching of Season Pass, day-to-day Sales, and Events. You will work closely with the production team for ad hoc requests and feasibility requests to enhance feature performance live and boost revenue. Your specialization lies in comprehensive End-to-End testing, which includes functionality testing, UI/UX testing, alpha and beta testing, A/B testing, Analytics, Regression testing, Ad Hoc testing, and SFX testing. You will implement QA best testing practices across the team, improving the quality level of issue reporting through advanced reporting tools like JIRA with supporting logs, image/video attachments. Configuring various features with segment and micro-segmentation to target specific users and thoroughly verifying data sheets provided by the product will be part of your responsibilities. You will compose and implement test cases to ensure exhaustive coverage across all testing areas and track/manage them with Testrail. Generating daily status reports for the Internal QA team, communicating the status of testing, and escalating risks and blockers to key stakeholders on behalf of the Internal QA team is essential. You will take on full QA responsibility as a Point of Contact (POC) for all releases of Season Pass and multiple events, ensuring effective communication among the product team, developers, and production team. Continuous monitoring of live events/features and fixing any issues reported by player service to maintain seamless user experience will also be a part of your role.,
Posted 5 days ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
As an experienced SEO and ASO Specialist, you will play a crucial role in developing and implementing comprehensive strategies to drive organic growth and enhance visibility across various web and app platforms. Using your expertise, you will conduct thorough keyword research, optimize website content, app titles, descriptions, and metadata to reach target audiences effectively. Your responsibilities will include analyzing performance metrics through tools such as Google Analytics, Search Console, and app store analytics to identify optimization opportunities. By implementing technical SEO best practices like site speed optimization, mobile-first strategies, and schema markup, you will ensure the continuous improvement of search engine rankings. Additionally, you will be tasked with optimizing app store assets such as screenshots, icons, and videos, as well as conducting A/B testing to improve conversion rates. Staying updated on algorithm updates, search trends, and competitor strategies will be essential to maintaining and enhancing rankings and visibility. Collaboration with content, product, design, and development teams is key to aligning SEO and ASO efforts with overall business objectives. You will also lead and mentor a team of specialists to foster growth, ensure high performance, and track KPIs effectively to measure the success of SEO and ASO initiatives. Your role will require a minimum of 5 years of expertise in SEO and ASO, with a strong analytical mindset to interpret data from various analytics platforms. Proficiency in technical SEO practices, creative optimization skills, and leadership abilities are crucial for success in this position. Prior experience in Edtech Companies will be preferred, along with a proactive approach to staying updated on industry trends and emerging technologies to maintain a competitive edge.,
Posted 5 days ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
Are you ready to contribute to the next chapter in Indian entertainment Dashreels is seeking a highly motivated Senior Growth Manager to spearhead our expansion efforts in India. With an impressive one million downloads within the first month of launch, the possibilities are endless. This role presents a unique opportunity to drive the growth of a fast-evolving entertainment app centered around quality content and redefine the landscape of short-form video entertainment. Our journey at Dashverse started with a vision of integrating AI into entertainment, which led to the creation of Dashtoon, an AI comics platform. Backed by prominent Indian investors such as Peak XV, Matrix, and Stellaris, we are now venturing into the realm of short-form video content with Dashreels. Our goal is to offer a personalized and engaging viewing experience for Indian audiences while also exploring innovative AI-generated original content. As the Senior Growth Manager for India, you will be at the forefront of devising and executing our user acquisition strategy, steering the growth trajectory of Dashreels. This strategic leadership role demands a blend of creative thinking, data-driven insights, and unwavering determination. You will be entrusted with overseeing all growth metrics for the Indian market, addressing challenging yet thrilling prospects in the consumer technology domain. Your responsibilities will include leading user acquisition initiatives across various channels, nurturing a high-performing team, crafting a growth strategy rooted in data analysis, exploring new acquisition channels, championing a data-driven approach, and fostering collaboration across different teams within the organization. To excel in this role, you should possess a Bachelor's or Master's degree from a reputable institution, along with at least 5 years of experience in a high-growth setting. An innate curiosity about the Indian consumer behavior, adaptability to a startup environment, strong analytical skills, a penchant for experimentation, and a passion for technology products are essential traits. Previous experience in user acquisition for OTT, Gaming, or D2C brands, or a background in FMCG brand marketing, would be advantageous. Joining our team offers you the chance to be a part of a groundbreaking product's growth story, make a substantial impact in a critical market, collaborate with an innovative team, and propel your career to new heights within a rapidly growing company. If you are ready to lead and shape the future of storytelling, we invite you to apply and embark on this exciting journey with us.,
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
As a SaaS Marketing Manager/Lead/Specialist at our company in Princeton, you will play a crucial role in developing and executing marketing strategies to enhance customer acquisition, engagement, and retention for our SaaS products. Your passion for digital marketing and SaaS solutions will drive the success of our brand through various initiatives. Your responsibilities will include designing and implementing comprehensive marketing strategies, creating engaging content through blogs, case studies, white papers, webinars, and videos, collaborating with sales and product teams to optimize the customer journey, managing multi-channel marketing campaigns, and leading SEO/SEM initiatives to boost organic search rankings. Additionally, you will be expected to utilize analytics tools to track campaign performance, maintain consistent branding across all marketing materials, work on successful product launches with cross-functional teams, conduct market research to stay informed about industry trends, competitor activity, and customer needs, and contribute to the growth of the company by implementing innovative marketing strategies. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, or a related field, along with 2-5 years of proven experience in SaaS marketing depending on the role level. Proficiency in inbound marketing, content creation, SEO, SEM, and lead generation strategies is essential, as well as familiarity with marketing automation tools, CRM software, and analytics tools. Strong communication and copywriting skills, the ability to analyze data for actionable insights, experience with A/B testing and conversion rate optimization, and the capacity to thrive in a fast-paced environment are also key qualifications. Preferred skills include experience in B2B SaaS marketing, knowledge of growth hacking techniques and performance marketing, expertise in product marketing and positioning, and proficiency in graphic design or video editing. Join us to be a part of an innovative, fast-growing SaaS company and collaborate with a passionate, cross-functional team. You will have opportunities for career advancement, along with a competitive salary and benefits package.,
Posted 5 days ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
You will be responsible for planning and optimizing paid ad campaigns to drive Return on Advertising Spend (ROAS) and conversions. Managing and optimizing product catalogs, titles, images, and visibility across platforms will also be a key part of your role. Collaborating with account managers, you will work on growth targets, visibility plans, and promotions. You will drive sales growth through bundling, offers, and platform-led activations. Tracking campaign and catalog performance daily, running A/B tests, and improving funnel metrics will be essential tasks. Analyzing competition and suggesting strategies to boost visibility and sales will be part of your responsibilities. Additionally, maintaining dashboards, sharing actionable insights, and generating reports will help in monitoring and improving performance.,
Posted 5 days ago
12.0 - 16.0 years
0 Lacs
pune, maharashtra
On-site
As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,
Posted 6 days ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the ability to optimize for key performance indicators like CAC, CTR, and ROAS. Additionally, experience in influencer marketing and affiliate marketing would be advantageous. Responsibilities: As a Performance Marketing Specialist for D2C Brands in the apparel industry, your key responsibilities will include: 1. Developing and Executing Paid Media Campaigns: - Plan, create, and optimize paid digital marketing campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant channels. - Focus on driving high-quality traffic, conversions, and sales for fashion and apparel products. - Implement A/B testing for ad creatives, landing pages, and targeting to continuously enhance performance. 2. Audience Targeting and Segmentation: - Conduct detailed audience research to create buyer personas specific to the fashion and apparel industry. - Implement precise targeting strategies to reach high-intent fashion consumers based on demographics, interests, and behaviors. 3. Campaign Optimization: - Continuously monitor and adjust campaigns based on performance metrics like CTR, conversion rates, CAC, and ROAS. - Utilize data to refine strategies, ensure budget optimization, and drive conversions. 4. E-Commerce & Fashion Industry Trends: - Stay updated on the latest fashion trends, seasonal shopping behaviors, and industry shifts to create timely campaigns. - Collaborate with the design team to develop visually appealing ads aligned with fashion trends and brand identity. 5. Data Analytics and Reporting: - Analyze campaign data and performance metrics using tools like Google Analytics and Facebook Insights. - Provide detailed reports with actionable insights to optimize future campaigns and drive business decisions. 6. SEO and Retargeting: - Implement retargeting strategies to increase conversion rates. - Collaborate on SEO strategies to align paid efforts with organic growth. 7. Collaboration with Cross-Functional Teams: - Work closely with content, creative, and product teams to align marketing strategies with the brand vision. - Ensure messaging and campaigns resonate with the target audience in the fashion and apparel space. 8. Influencer & Affiliate Marketing: - Manage influencer marketing campaigns to enhance brand visibility and engagement. - Explore affiliate marketing opportunities to drive traffic and revenue growth. Why Join Us Join our dynamic and fast-paced environment with a passionate team dedicated to making an impact in the fashion industry. You will have the opportunity to work with leading fashion brands and grow your career in performance marketing. We offer competitive salary and performance-based incentives. Job Types: Full-time, Permanent Benefits: - Provident Fund Schedule: - Day shift - Morning shift - Yearly bonus Work Location: In person,
Posted 6 days ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
We are seeking a highly energetic individual to join us as an SEO Consultant at Eucloid. As the SEO Consultant, you will play a crucial role in coordinating and executing search engine marketing programs for our clients. The ideal candidate will be goal-oriented, have exceptional attention to detail, and possess outstanding interpersonal skills. This position involves engaging with clients and collaborating closely with our team to ensure the client's objectives are met. Your responsibilities will include developing and implementing tailored SEO strategies to enhance organic search rankings, boost website traffic, and drive business growth. You will conduct comprehensive keyword research and competitive analysis to identify SEO opportunities and trends. Providing insights on SEO opportunities across various digital channels, including on-page, off-page, and technical SEO, will be part of your role. You will optimize website content, meta tags, headings, and URLs to align with SEO best practices and enhance user experience and conversion rates through effective SEO techniques. Collaboration with content teams to create SEO-friendly content and ensure proper keyword integration will be essential. Regular audits will be conducted to identify and resolve technical issues impacting SEO performance, such as page load speed, mobile responsiveness, and crawl errors. Working closely with developers to implement schema markup, structured data, and optimize site architecture for search engines will also be part of your duties. Monitoring and analyzing website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc., and preparing regular SEO performance reports with actionable insights and recommendations to enhance SEO efforts will be crucial. Tracking key SEO metrics such as keyword rankings, organic traffic, and conversions, and adjusting strategies as needed to achieve business goals will be part of your routine tasks. To qualify for this role, you should have a proven track record (3-5 years) in SEO consulting/management, demonstrating success in improving search rankings and website traffic. Deep understanding of SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc., is necessary. Strong analytical skills with the ability to interpret data and make data-driven decisions are essential. Experience with A/B testing, user behavior analysis, and web analytics tools is preferred. A Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field is required. If you are passionate about SEO and have the expertise to drive impactful results, we encourage you to apply for this exciting opportunity with Eucloid Data Solutions.,
Posted 6 days ago
2.0 - 6.0 years
0 Lacs
delhi
On-site
AdPushup is a venture-backed ad revenue optimization platform and Google Certified Publishing Partner (GCPP) that aims to assist numerous web publishers in enhancing their revenue through the use of innovative technology integrated into the ad revenue optimization platform. Our diverse team comprises engineers, marketers, product evangelists, and customer success specialists, all working towards a shared objective of supporting publishers in achieving success and empowering the free web. Our primary offerings include: - AdPushup: Our flagship product, AdPushup, is an ad revenue optimization platform meticulously crafted to help web publishers boost their ad revenue via intelligent ad layout optimization, header bidding, ad refresh, and A/B testing. We customize AdPushup's solutions to cater to the unique requirements of each publisher, ensuring optimal outcomes. - AdRecover: AdRecover is a pro-user solution designed to recover lost revenue resulting from ad-blocked traffic. By simply embedding a single line of Javascript, website owners can implement AdRecover to enable ad delivery to visitors utilizing ad-blocking extensions. AdRecover prioritizes user experience, creating a mutually beneficial scenario for both visitors and publishers. It educates users on the importance of banner ads in maintaining free, accessible information and unbiased editorial content. Users also have the option to provide feedback on ads they dislike, prompting us to take swift action. Your day-to-day responsibilities will involve: - Onboarding new publishers, configuring ad layouts, and managing Demand Operation Management for each publisher. - Overseeing DFP, Header Bidding, and individual tag-based partners to establish ad optimization strategies, continuously testing and evaluating outcomes to enhance yield. - Resolving customer queries promptly and effectively. - Creating a Knowledge Base (KB) and canned responses for common queries. - Collaborating with internal teams to address their concerns. - Assisting users in comprehending the tool/product better. - Ensuring optimal usage of AdPushup by users, optimizing their ad layouts, demand, and ultimately, their yield. Key qualifications include: - Proficiency in analytics, ad networks (AdSense, AdX, and DFP), A/B testing, customer support, and SaaS. - Sound knowledge of HTML, JS, debugging, and Ad Operations. - Familiarity with Regular Expressions and their application. - Proactiveness, problem-solving skills, and a curious mindset. - Exceptional written and verbal communication abilities. - A data-driven approach (Experiment and Optimize!). - Team player attitude with leadership qualities to handle challenging situations and guide team members as needed. - Understanding of CRM and its management. Why choose to work with AdPushup - Joining a rapidly growing company ranked 154 on the Inc 5000 2020 list, with a remarkable 2,518% growth rate. - Embracing a culture that values employees, fosters an autonomous, transparent, and ethical work environment, and promotes open and direct communication among colleagues and business partners. - Engaging in challenging opportunities that encourage personal and professional growth by stepping outside the comfort zone and continuously pushing boundaries. - Enjoying flexibility to shape your role with new challenges and avenues for learning and development.,
Posted 6 days ago
10.0 - 14.0 years
0 Lacs
maharashtra
On-site
As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,
Posted 6 days ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As an analytical builder with a passion for user engagement and system optimization, you will play a key role in designing and implementing gamification systems to enhance user experience on our platform. Your ability to understand user behavior and translate it into actionable insights will be crucial in creating engaging and delightful experiences for our users. Working closely with our engineering and data teams, you will drive initiatives focused on gamification, engagement, and growth. Your responsibilities will include designing and optimizing gamification systems to drive long-term user engagement, monitoring user engagement loops using data-driven insights, and collaborating with other teams to improve content discovery and user matching. You will also work on developing sophisticated user behavior models, maintaining internal dashboards and analytics tools, and architecting scalable technical solutions in collaboration with engineering teams. Additionally, you will be involved in defining and tracking complex metrics, building A/B testing frameworks, and analyzing system performance to identify optimization opportunities. The ideal candidate for this role is someone who excels at thinking at the system level, with a strong ability to distill user interactions and behaviors. You should have at least 3 years of product management experience with a focus on growth, engagement, or platform systems, exceptional analytical and mathematical skills, and proficiency in tools such as SQL and Python for data analysis. Experience in designing gamification mechanics, working with recommendation systems, and translating technical concepts into product requirements will be valuable. Strong problem-solving skills, a background in user psychology or game theory, and familiarity with analytics platforms are also desirable qualities for this position. Joining our team will provide you with the opportunity to work on cutting-edge AI and machine learning technologies applied to real-life consumer problems. You will be a core member of our founding team, shaping the future of human connections in the AI era. In addition to meaningful equity, we offer competitive compensation that recognizes your contributions to our product experience. If you are passionate about user engagement, system optimization, and the potential of AI in shaping the future, we invite you to join us on this exciting journey.,
Posted 6 days ago
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