Marketing Automation Manager

Description

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

The Marketing Automation Manager plays a pivotal role on the team and act as an owner for outbound marketing tech stack and managing marketing and communication technologies. This individual will 1) influence marketing tech requirements, roadmap decisions, and trade-offs 2) support security and privacy audit processes and initiatives, and 3) manage channel health and operational performance metrics. You will regularly deep dive into issues to determine the root cause and partner with stakeholders for resolution.

Key job responsibilities

Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver tools and templates that can scale globally.

Compile and analyze outbound channel health and operational data, providing reports to operations and marketing teams that highlight top and bottom performing campaigns.

Recommend and implement new ideas (project plans, collaborations with internal and external teams) to optimize program performance.

Assist with global security and privacy audit processes to identify gaps across Amazon Business Marketing organization.

Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• 4+ years of professional non-internship marketing experience
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Preferred Qualifications

• Experience in online retail/B2C marketing
• Experience in audience segmentation and targeting