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5.0 - 7.0 years
10 - 14 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 5 to 7 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. What are we looking for Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Technical Background:Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).Agile Project Management:Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. Data Analysis:Proficiency in data analysis tools and techniques to derive insights from campaign performance data. Roles and Responsibilities: Project Planning and Requirement Gathering:Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives, deliverables, and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management:Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation:Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review:Ensure Deliverables meet the highest standards of quality,adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge:Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder). Budget and Cost Control:Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management:Monitor project timelines,identify potential delays, and implement corrective actions to keep the project on track for timely delivery.Change Management:Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation:Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items, and project-related decisions. Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes & implementing solution Qualification Any Graduation
Posted 6 hours ago
8.0 - 13.0 years
5 - 9 Lacs
Hyderabad
Work from Office
Sr Developer with special emphasis and experience of 8 to 10 years on Salesforce platforms, creation and maintenance of technical documentation, including design specifications, test plans, and user guides. Ensure the quality and performance of Salesforce solutions through rigorous testing and debugging Strong SF Marketing Cloud expertise including AMP scripting, SSJS and strong integration experience using API REST and SOAP good understanding/experience with SF CRM and its integration with SFMC and since we run quite a few services in AWS a good understanding of AWS offerings
Posted 7 hours ago
3.0 - 6.0 years
4 - 8 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud Front End Developer specializes in designing and developing the user interface components within the Salesforce Marketing Cloud platform. They focus on creating visually appealing and user-friendly interfaces for email templates, landing pages, and other marketing assets. This role involves collaborating with stakeholders to understand design requirements and implementing them using HTML, CSS, and other web development technologies within the Salesforce Marketing Cloud environment. Your Role and Responsibilities Designing and developing user interface solutions within the Salesforce Marketing Cloud platform. Responsible for email and landing page creation Customizing Marketing Cloud modules to meet business requirements. Integrating Marketing Cloud with other systems and data sources. Creating and maintaining email templates, journeys, and automations. Translate requirements and designs into functional user interfaces Implementing personalization and segmentation strategies for targeted marketing campaigns. Troubleshooting and resolving technical issues within Marketing Cloud implementations. Collaborating with cross-functional teams, including designers, back-end developers, and client marketing teams to ensure alignment with overall business goals. Staying updated on the latest Salesforce Marketing Cloud features and best practices and implement them into development. Collaborate in code reviews, provide constructive feedback, and maintain code quality standards. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Web Development, Design, or similar, or comparable experience Strong CSS, HTML, and JavaScript skills Experience with AMP script for email scripting and customization. Ability to create email templates, content blocks, and emails within Content Builder Ability to use Litmus, Email on Acid, and other tools to build emails that perform on popular email clients and devices Experience designing and developing user interfaces for email templates and landing pages. Familiarity with responsive design principles, user-centered design principles, usability and accessibility, and frameworks. Knowledge of email marketing best practices and standards. Strong attention to detail and ability to translate design mockups into functional UI components. Effective communication and collaboration skills. Experience with Salesforce Marketing Cloud or similar marketing automation platforms Preferred technical and professional experience Bachelor’s degree in computer science or similar Salesforce Marketing Cloud Administrator certification Salesforce Marketing Cloud Email Specialist Workflow tool experience (Jira, Workfront, Aprimo, etc.)
Posted 7 hours ago
5.0 - 10.0 years
5 - 8 Lacs
Bengaluru
Work from Office
5+ years experience administering Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platforms 5+ years experience of Marketing Cloud components including Automations, Journeys, and Data Extensions Knowledge of Marketing Cloud integrations with other systems Experience supporting multiple business units with varying requirements Strong troubleshooting and problem-solving abilities Excellent communication skills for working directly with customers Ability to prioritize and manage multiple support requests effectively Experience with user management and permission structures Role Purpose The purpose of the role is to liaison and bridging the gap between customer and Wipro delivery team to comprehend and analyze customer requirements and articulating aptly to delivery teams thereby, ensuring right solutioning to the customer. Do 1. Customer requirements gathering and engagement Interface and coordinate with client engagement partners to understand the RFP/ RFI requirements Detail out scope documents, functional & non-functional requirements, features etc ensuring all stated and unstated customer needs are captured Construct workflow charts and diagrams, studying system capabilities, writing specification after thorough research and analysis of customer requirements Engage and interact with internal team - project managers, pre-sales team, tech leads, architects to design and formulate accurate and timely response to RFP/RFIs Understand and communicate the financial and operational impact of any changes Periodic cadence with customers to seek clarifications and feedback wrt solution proposed for a particular RFP/ RFI and accordingly instructing delivery team to make changes in the design Empower the customers through demonstration and presentation of the proposed solution/ prototype Maintain relationships with customers to optimize business integration and lead generation Ensure ongoing reviews and feedback from customers to improve and deliver better value (services/ products) to the customers 2.Engage with delivery team to ensure right solution is proposed to the customer a.Periodic cadence with delivery team to: Provide them with customer feedback/ inputs on the proposed solution Review the test cases to check 100% coverage of customer requirements Conduct root cause analysis to understand the proposed solution/ demo/ prototype before sharing it with the customer Deploy and facilitate new change requests to cater to customer needs and requirements Support QA team with periodic testing to ensure solutions meet the needs of businesses by giving timely inputs/feedback Conduct Integration Testing and User Acceptance demos testing to validate implemented solutions and ensure 100% success rate Use data modelling practices to analyze the findings and design, develop improvements and changes Ensure 100% utilization by studying systems capabilities and understanding business specifications Stitch the entire response/ solution proposed to the RFP/ RFI before its presented to the customer b.Support Project Manager/ Delivery Team in delivering the solution to the customer Define and plan project milestones, phases and different elements involved in the project along with the principal consultant Drive and challenge the presumptions of delivery teams on how will they successfully execute their plans Ensure Customer Satisfaction through quality deliverable on time 3.Build domain expertise and contribute to knowledge repository Engage and interact with other BAs to share expertise and increase domain knowledge across the vertical Write whitepapers/ research papers, point of views and share with the consulting community at large Identify and create used cases for a different project/ account that can be brought at Wipro level for business enhancements Conduct market research for content and development to provide latest inputs into the projects thereby ensuring customer delight Deliver No. Performance Parameter Measure 1. Customer Engagement and Delivery Management PCSAT, utilization % achievement, no. of leads generated from the business interaction, no. of errors/ gaps in documenting customer requirements, feedback from project manager, process flow diagrams (quality and timeliness), % of deal solutioning completed within timeline, velocity generated. 2. Knowledge Management No. of whitepapers/ research papers written, no. of user stories created, % of proposal documentation completed and uploaded into knowledge repository, No of reusable components developed for proposal during quarter
Posted 7 hours ago
2.0 - 5.0 years
3 - 6 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud Developer is responsible for designing, developing, and implementing solutions within the Salesforce Marketing Cloud platform, including integrations, data extensions, and automations. They collaborate with stakeholders to understand business requirements and translate them into technical solutions. This role involves customizing and configuring Marketing Cloud modules, integrating with external systems, and optimizing marketing campaigns. Your Role and Responsibilities Designing and developing solutions, including integrations, data extensions, and automations, within the Salesforce Marketing Cloud platform. Customizing Marketing Cloud modules to meet business requirements. Integrating Marketing Cloud with other systems and data sources. Creating and maintaining email templates, journeys, and automations. Manage journey logic for audience specifications. Implementing personalization and segmentation strategies for targeted marketing campaigns. Troubleshooting and resolving technical issues within Marketing Cloud implementations. Collaborating with cross-functional teams, including audience build leads, user interface developers, and client marketing teams to ensure alignment with overall business goals. Staying updated on the latest Salesforce Marketing Cloud features and best practices. Collaborate in code reviews, provide constructive feedback, and maintain code quality standards Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proven experience as a developer Proficiency in Salesforce Marketing Cloud configuration and development. ability to design end to end journeys in SFMC Journey Builder Experience with AMP script for email scripting and customization. Strong SQL skills Knowledge of web development technologies including HTML, CSS, and JavaScript. Ability to configure and troubleshoot APIs Excellent problem-solving and analytical skills. Effective communication and collaboration abilities. Preferred technical and professional experience Bachelor’s degree in computer science or similar Salesforce Marketing Cloud Administrator certification Salesforce Marketing Cloud Developer certification Salesforce Marketing Cloud Email Specialist Workflow tool experience (Jira, Workfront, Aprimo, etc.)
Posted 7 hours ago
3.0 - 8.0 years
11 - 16 Lacs
Pune
Work from Office
Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure.
Posted 10 hours ago
6.0 - 11.0 years
9 - 13 Lacs
Hyderabad
Work from Office
Immediate Openings for Salesforce Marketing Cloud _ Pan India _Contract 6 Years Salesforce Marketing Cloud Pan India Period Immediate Employment Mode Contract Description As a Sr.Developer you will take the Salesforce goals and work on Marketing cloud from vision to design to reality. You will work together with both the business and IT to design the right solutions within the budget timeline and unique organizational attributes. SPECIFIC RESPONSIBILITIES Technical responsibilities Design and develop solutions on the Marketing Cloud platform based on business needs. Work with the business units over data decision splits & Salesforce CRM syncs Create & Map Data Extensions
Posted 10 hours ago
3.0 - 8.0 years
9 - 13 Lacs
Pune, Chennai, Coimbatore
Work from Office
Immediate Job Openings on Salesforce Marketing Cloud _ Chennai, Coimbatore, Pune _ Contract Experience 3+ Years Skills Salesforce Marketing Cloud Location Chennai, Coimbatore, Pune Notice Period Immediate Employment Type Contract Work Mode WFO Must have good amount of knowledge and work experience in SFMC application. Develop product knowledge in Salesforce Marketing Cloud. Have experience in creating
Posted 10 hours ago
5.0 - 8.0 years
7 - 10 Lacs
Mumbai
Work from Office
Design and implement solutions using Salesforce Marketing Cloud. You will focus on email marketing, customer journey automation, and integration with CRM systems. Expertise in Salesforce Marketing Cloud and CRM integration is required.
Posted 1 day ago
5.0 - 10.0 years
10 - 17 Lacs
Gurugram
Work from Office
Job Title: Marketing Automation Campaign Manager Location: Gurgaon Experience Required: 5+ Years Working Days: 5 Days (WFO) About the Role: We are seeking a talented and experienced Marketing Automation Campaign Manager to join our dynamic team. The ideal candidate will be responsible for implementing and managing marketing automation strategies within the Salesforce ecosystem. You will leverage Salesforce Marketing Cloud and other related tools to create personalized customer journeys, automate marketing processes, and drive lead generation. Key Responsibilities: Salesforce Marketing Cloud Expertise: Deep understanding of Salesforce Marketing Cloud features and functionalities. Configure and manage email templates, landing pages, and forms. Build and optimize automated workflows, including lead scoring and segmentation. Integrate marketing automation with other systems, such as CRM, ERP, and analytics tools. Campaign Management: Create and manage lead nurturing programs, email campaigns, and automated workflows. Optimize customer journeys to improve engagement and conversion rates. Track campaign performance metrics and make data-driven optimizations. Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio). A/B test different campaign elements to improve results. CRM Administration & Maintenance: Ensure high usage of the CRM platform and leverage it for business achievement. Manage user accounts, roles, security, and access permissions within CRM 365. Develop workflows, plug-ins, and entity modifications. Lead, design, and develop Microsoft-based business solutions using Dynamics 365 and Power Platform. Monitor system performance, identify and troubleshoot issues, and implement corrective actions. Perform regular system backups and data recovery procedures. Maintain data integrity and ensure data quality within the CRM system. Manage CRM 365 licenses and subscriptions. Data Management: Create targeted audience segments based on various criteria. Integrate data from different sources into Salesforce Marketing Cloud. Skills Required: Technical Skills: Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio). Strong understanding of HTML, CSS, and SQL. Experience with data integration and API development into Salesforce Marketing Cloud. Understanding of cloud-based platforms and their capabilities. Soft Skills: Excellent communication and interpersonal skills. Strong analytical and problem-solving abilities. Ability to work in a cross-functional environment. Passion for marketing and technology. Qualifications: Bachelors degree in marketing, business administration, or a related field. Certification in Salesforce Marketing Cloud or related technologies. Proven track record of successful marketing automation campaigns. Strong understanding of marketing principles and best practices. Microsoft Dynamics CRM 365 / Salesforce CRM (e.g., Functional Consultant, System Administrator) Certifications will be an added advantage. Experience with Power Automate and Power Apps. Experience with Agile development methodologies. Overall Experience: Total 5-7 years of experience in marketing technology platforms. 3+ years of experience in Salesforce Marketing Cloud. 3+ years of experience in handling CRM platforms (MS Dynamics / Salesforce CRM). Please share your resume on kirti@consultingkrew.in Regards, Kirti Yadav Senior HR Recruiter Cell - 9811438411 LinkedIn - https://www.linkedin.com/in/kirti-yadav-5aa178367/
Posted 1 day ago
6.0 - 11.0 years
15 - 25 Lacs
Mumbai, Delhi / NCR, Bengaluru
Work from Office
#SFMC #SalesforceMarketingCloud #MarketingAutomation #MultichannelCampaigns #WhatsAppCampaigns #SMSMarketing #SQL #Ampscript #HTML #CSS #RemoteJobs #MarketingTech #ImmediateJoiners #SFMCDeveloper Job Title: SFMC Developer Marketing Automation Location: Mumbai,Delhi / NCR,Bengaluru,Kolkata,Chennai,Hyderabad,Ahmedabad,Pune, Remote (India Preferred) Contract Type: Full-time / Contract Experience Level: 6--8 Years Include in Email: Updated Resume, Current CTC, Expected CTC, Location, Notice Period Primary Skill Area: Marketing Automation using Salesforce Marketing Cloud (SFMC) Mandatory Skills (Must-Have): Hands-on end-to-end campaign experience using Salesforce Marketing Cloud Experience with multichannel campaigns including WhatsApp and SMS in addition to email Strong in SQL, AMPscript, HTML/CSS, and JavaScript Bachelors Degree in Engineering preferably Computer Science or Electronics & Communication (E&C) Roles and Responsibilities: Deliver full journey builds in SFMC: create segments, automations, emails, cloud pages, and journeys Execute multichannel campaigns (Email, SMS, WhatsApp) and ensure seamless user experience Collaborate with Campaign Project Managers to support functional campaign design Help define processes and timelines for activating new channels (e.g., WhatsApp, SMS) Translate marketing/sales goals into functional SFMC automations Manage data through Data Extensions, imports, and segmentation Generate reports post-campaign execution to analyze performance metrics
Posted 1 day ago
4.0 - 9.0 years
10 - 16 Lacs
Hyderabad, Gurugram
Work from Office
JOB RESPONSIBILITIES Below are key role and responsibilities for this position: Interact with L1 and keep run-books and Standard support operational procedures(SOP) up-to-date Perform Ad-hoc support tasks and prepare reports for business Troubleshoot all the new incidents/issues for which knowledge base is not available and escalated by L1 team Resolve the incidents/issues as per agreed SLA Address the service requests as per agreed SLA Follow the escalation process to escalate to L3 team or next level of support as per escalation metric if unable to resolve the issue within agreed time window Prepare the Incident post-mortem / RCA(Root cause analysis) report of incidents and share it with all the stakeholders within agreed timeline Perform the shift handover activities as per agreed SOPs Participate in problem management, change management, knowledge management, even management etc. Update knowledge base with new learnings, changes in resolution steps etc. in timely manner Ensure SLA/KPI (under control of L2 team like incident response time are met and collect/update data of it in required tools Help shift/team lead to prepare to various operational reports required by internal and external stakeholders Contribute to support reusable assets and internal knowledge sharing sessions Work to build-up skills for L3 support level Work on POC of different solutions, tools etc. POC Coordinate with L1 and L3 engineers (as per case requirement) on various issues, incidents, service requests, user queries, various changes in environment, various events etc. Work on automation of manual activities if possible and share the details of automation opportunities with L3 team Personal Attributes: Systematic problem-solving approach, coupled with effective communication skills and a sense of drive Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution Should be flexible to work in all shifts Ability to prioritize when under pressure SKILL REQUIREMENTS Must Skills Experience supporting and troubleshooting SFMC components Hands-on experience with Salesforce MDM for managing enterprise mobile devices. Ability to support device provisioning, policy enforcement, and remote troubleshooting . Knowledge of certificate-based authentication , secure app deployment , and clipboard/data protection policies . Digital Data Exchange (DDX): Experience with data integration and synchronization between SFMC, CRM, and third-party systems using DDX or similar frameworks. Ability to troubleshoot data flow issues , ensure data integrity , and support ETL processes . Familiarity with real-time data exchange protocols , API-based integrations , and compliance with data privacy regulations . Familiarity and working experience on ecommerce projects Working knowledge with ServiceNOW ITSM tool Knowledge of Production Support processes and procedures. Have ability to demonstrate functional and technical architecture knowledge and correlate between the two from past experiences Have good exposure of ITIL Processes like Incident Management, Problem Management, and Knowledge Management etc. Nice to have Skills Good understanding of Accessibility and comfortable using dev tool bar for debugging. Have some exposure of cloud technologies Have understanding of how cloud infrastructure is setup, applications are deployed, various services are setup and used etc. Have ability to understand the technical errors in the application log and understand the solutions provided by L3/Development teams at least at high level
Posted 1 day ago
5.0 - 10.0 years
14 - 18 Lacs
Kolkata, Hyderabad, Pune
Work from Office
Salesforce Marketing Cloud Technical Lead0 We are currently seeking a highly skilled Salesforce Marketing Cloud Technical Lead with 7-9 years of direct experience with Salesforce Marketing Cloud As a Salesforce Marketing Cloud Lead, you will be responsible for providing implementation services within the Salesforce Marketing Cloud platform. Key Responsibilities Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Interaction Studio, Ad Studio and Audience Builder Lead client workshops to facilitate best practice solutions and designs for marketing automation email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise how to optimize further, Proficient with AMPscript, SSJS, XML, and other web development languages (HTML5, CSS3, JavaScript). Experience with web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery. Coach and guide team members in the execution of a complex Journey set up and development, SMS campaigns, mobile app notifications, data model development and SFMC APIs Comfortable working independently with little or no supervision while maintaining a high level of efficiency, within a distributed remote and global organization Strong and effective relationship builder with the ability to influence across technology teams and collaborate effectively with senior executives Experience with Agile delivery methods is required Omnichannel marketing integrations (Social, SMS messages, Chat) Real time marketing, Streaming APIs / REST / SOAP / BULK Automation Studio, Ampscript, Database integration, Database management, custom dev journey components Demonstrable aptitude in SQL or AMPScript (language specific to marketing cloud) Demonstrable aptitude in HTML, CSS, and/or JavaScript Demonstrable expertise in Content Builder, Journey Builder, and Automation Studio Demonstrable expertise in Salesforce CRM reporting & analytics Experience with mobile app SDKs and API integrations Familiarity with HTML, XML, CSS and JavaScript Familiarity with security standards such as TLS, SSL, data encryption Experience with REST/SOAP API integrations Experience with one Customer Data Platform (Salesforce CDP, Adobe Experience Platform, Segment, etc.) a plus Bachelor's degree in information technology management or related discipline Certified Salesforce Marketing Coud Consultant is a Must Certified Salesforce Marketing Cloud Developer is a Must Certified Salesforce Marketing Cloud System Administrator is a Must Location - Pune,Hyderabad,Kolkata,Jaipur,Chandigarh
Posted 3 days ago
3.0 - 7.0 years
5 - 8 Lacs
Hyderabad, Pune
Work from Office
SFMC/Pardot Developer2 Requirement Analysis and Feasibility Study. Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot. Design, implement, and monitor for automated campaigns across email and web, Application designing, enhancements, building, validations and deployments. Creating Pardot complex journeys through various Engagement Programs. Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations. Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes. Form building activities to configure and setup enriched forms to capture lead data used during B2B communications. Implementing Custom redirects required for various business needs. Prospect management, Prospect field configurations and visitor data management. Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications. User management, role creation, and group configuration for Pardot business users. Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms. Quality assurance including unit testing and creation of project technical knowledge repository. Coordinating with team members regarding technical knowledge transfer and assistance. Communicate project outcomes to client-side project stakeholders, Conduct user training and actively promote user adoption of Pardot, Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics. Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business. Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
Posted 3 days ago
2.0 - 3.0 years
9 - 13 Lacs
Bengaluru
Work from Office
Job : Job TitleCRM Manager - Customer Loyalty Job TypeRegular/ Job CategoryWatches & Wearables - Marketing DepartmentMarketing - E-commerce LocationBengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: Bachelor\u2019s degree in Marketing, Business, Data Analytics, or a related field. Experience: 2\u20133 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. \uFEFFSoft Skills: - Strategic ThinkingAbility to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-SolvingProactive approach to identifying and addressing campaign challenges. - Attention to DetailPrecision in campaign execution and reporting. - CollaborationStrong interpersonal skills to work effectively with cross-functional teams.
Posted 3 days ago
1.0 - 3.0 years
7 - 11 Lacs
Hyderabad
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for Customer Support OperationsProblem-solving skillsAgility for quick learningHands-on experience with trouble-shootingDigital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 3 days ago
5.0 - 7.0 years
19 - 22 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Platform Arch Assoc Principal Qualifications: Any Graduation Years of Experience: 5 to 7 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 3 days ago
3.0 - 8.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Salesforce Marketing Cloud Customer Data Platform Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years of full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. You will be responsible for ensuring the smooth functioning of applications and addressing any issues that may arise. Your typical day will involve collaborating with cross-functional teams, analyzing user requirements, developing software solutions, and conducting testing and debugging activities. With your expertise in Salesforce Marketing Cloud Customer Data Platform, you will contribute to the development of innovative and efficient applications. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Collaborate with cross-functional teams to analyze user requirements and design software solutions.- Develop and customize applications using Salesforce Marketing Cloud Customer Data Platform.- Conduct testing and debugging activities to ensure the functionality and performance of applications.- Provide technical support and address any issues or bugs that may arise.- Stay updated with the latest industry trends and technologies to continuously improve application development processes. Professional & Technical Skills: - Must To Have Skills: Proficiency in Salesforce Marketing Cloud Customer Data Platform.- Good To Have Skills: Experience with data analysis and visualization tools.- Strong understanding of software development principles and methodologies.- Experience in designing and building applications to meet business requirements.- Knowledge of database management systems and SQL.- Familiarity with web development technologies such as HTML, CSS, and JavaScript. Additional Information:- The candidate should have a minimum of 3 years of experience in Salesforce Marketing Cloud Customer Data Platform.- This position is based at our Chennai office.- A 15 years of full-time education is required. Qualification 15 years of full time education
Posted 3 days ago
7.0 - 11.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 - 11 Years Language - Ability: English - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Marketing Automation Strategy execution:Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud) What are we looking for Salesforce Marketing Cloud ExpertiseIn-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.Marketing Automation ExperienceProven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.CRM IntegrationExperience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.AMPscript and SQLProficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.Team LeadershipStrong leadership skills to guide and mentor a team of SFMC developers and administrators.Problem-SolvingAbility to analyze complex technical issues, identify root causes, and propose effective solutions.Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.Technical Leadership:Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation:Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data ManagementOversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:Act as the technical escalation point for SFMC-related issues and Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 3 days ago
3.0 - 8.0 years
12 - 16 Lacs
Hyderabad
Work from Office
Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Consultant Management Level: 09/ Consultant Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience working on developing business case for campaign strategies, technology solutions Ability to conduct fit gap analysis and map platform capabilities to business requirements Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Identifying marketing process improvement opportunities and make recommendations. Monitoring trends, analyzing data, to optimize marketing campaigns. Strong people management skills:ability to manage stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in working with middle to senior management levels within existing organization / client organizations. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Our Company | Accenture About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word come and be a part of our team. Qualification Experience: Minimum 6+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2
Posted 3 days ago
5.0 - 10.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Salesforce Marketing Cloud Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Roles & Responsibilities:- Design, build, and configure applications to meet business process and application requirements using Salesforce Marketing Cloud.- Collaborate with cross-functional teams to analyze business requirements and develop solutions to meet those requirements.- Develop and maintain technical documentation related to application development.- Provide technical support and troubleshooting for applications developed using Salesforce Marketing Cloud. Professional & Technical Skills: - Must To Have Skills: Experience in Salesforce Marketing Cloud.- Good To Have Skills: No Technology Specialization.- Strong understanding of application development principles and methodologies.- Experience with software development life cycle (SDLC) processes.- Experience with Agile development methodologies.- Experience with web development technologies such as HTML, CSS, and JavaScript. Additional Information:- The candidate should have a minimum of 5 years of experience in Salesforce Marketing Cloud.- The ideal candidate will possess a strong educational background in computer science or a related field, along with a proven track record of delivering impactful solutions using Salesforce Marketing Cloud. Qualification 15 years full time education
Posted 3 days ago
6.0 - 8.0 years
25 - 30 Lacs
Mumbai, Delhi / NCR, Bengaluru
Work from Office
Primary Skill Area: Marketing Automation using Salesforce Marketing Cloud (SFMC) Mandatory Skills (Must-Have): Hands-on end-to-end campaign experience using Salesforce Marketing Cloud Experience with multichannel campaigns including WhatsApp and SMS in addition to email Strong in SQL, AMPscript, HTML/CSS, and JavaScript Bachelors Degree in Engineering preferably Computer Science or Electronics & Communication (E&C) Roles and Responsibilities: Deliver full journey builds in SFMC: create segments, automations, emails, cloud pages, and journeys Execute multichannel campaigns (Email, SMS, WhatsApp) and ensure seamless user experience Collaborate with Campaign Project Managers to support functional campaign design Help define processes and timelines for activating new channels (e.g., WhatsApp, SMS) Translate marketing/sales goals into functional SFMC automations Manage data through Data Extensions, imports, and segmentation Generate reports post-campaign execution to analyze performance metrics To Apply, Please Share the Following: Updated Resume (highlighting SFMC and multichannel experience) Current CTC Expected CTC Current Location Notice Period / Share Resumes To: navaneetha@suzva.com Include in Email: Updated Resume, Current CTC, Expected CTC, Location, Notice Period Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad
Posted 4 days ago
2.0 - 7.0 years
10 - 14 Lacs
Hyderabad
Work from Office
Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Our Company | Accenture About Accenture Strategy & Consulting : Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word come and be a part of our team. Qualification HDC2 Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2
Posted 4 days ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering:Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management:Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation:Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review:Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge:Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control:Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management:Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management:Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation:Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualification Any Graduation
Posted 4 days ago
3.0 - 5.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Intermediate About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for . Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 4 days ago
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