7 Campaign Strategies Jobs

Job Title - GN - SONG - MT Transform Marketing Organization- Manager Management Level :7 Manager Location:Delhi, Gurgaon, Mumbai, Bangalore Must have skills:Marketing Strategy, Marketing Transformation Good to have skills:Marketing Job Summary : As part of the team, you will provide transformation services driven by key offerings like Transformative Marketing, Martech, Brand & Creative and Scaled Marketing Services enabled by Generative AI and next gen capabilities. These services help our clients become living businesses by optimizing their marketing, sales and service strategy and organization model, thereby enabling a powerful & efficient marketing-led growth engine, driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Roles & Responsibilities: Deep dive across projects helping CMO organization to drive superior performance through relevance :You will leverage the comprehensive suite of analytics, consulting and strategy solutions that Accenture offers to enable large scale transformation vision and strategy and delivering capabilities that enable improved marketing performance, cost effectiveness and create relevant consumer experiences on a massive scale Use extensive experience of hands-on roles in customer value management, customer lifecycle management :Work across customer segmentation marketing, customer behavior analysis and channel management Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions Manage full spectrum of Marketing program execution :Right from strategy definition to technical delivery, work with real time marketing concepts like next best offer/ action, event-based marketing Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools Identify marketing process improvement opportunities :Developing business case for boosting marketing capabilities, campaign strategies, and innovative solutions to drive growth Bring your best skills forward to excel at the role: Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment :Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and strategy solutions that Accenture offers to enable large scale transformation vision and strategy and delivering capabilities that enable improved marketing performance, cost effectiveness and create relevant consumer experiences on a massive scale Use extensive experience of hands-on roles in customer value management, customer lifecycle management :Work across customer segmentation marketing, customer behavior analysis and channel management Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions Manage full spectrum of Marketing program execution :Right from strategy definition to technical delivery, work with real time marketing concepts like next best offer/ action, event-based marketing Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools Identify marketing process improvement opportunities: Developing business case for boosting marketing capabilities, campaign strategies, and innovative solutions to drive growth Bring your best skills forward to excel at the role: Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques Use strong analytical skills with the ability to drive results-oriented decisions :Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Client handling skills to develop, manage and deepen relationships with key stakeholders Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Client handling skills to develop, manage and deepen relationships with key stakeholders Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members Additional Information: Qualification Experience: Overall experience of 10+ years with at least 7+ years of experience in driving modern Marketing Organizations and data-driven growth strategies. Strategic advisory experience with ability to put proven frameworks to action to conduct as-is diagnostics and drive visioning workshops with senior stakeholders and leadership teams. Experience in leading marketing strategy, vision, philosophy, brand architecture, brand stage models, seamless integrated marketing process workflows, organization design, change strategies and workforce skilling strategies. Hands on experience in developing customer research design & execution, insight led always-on performance engines, customer Journey specific campaigns and offers, hyper-personalized customer experiences that deliver business value. Experience in working with industry leading Mar-tech tools such as Adobe, Microsoft, Salesforce, among others along with new age Gen AI agentic solutions Influencing skills to drive change agenda on behalf of the CXOs leveraging structured and proven change management frameworks & principles Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology Understanding of marketing processes and operating models Experience in working across multiple industries including FMCG, Retail, Financial Services, Telecom, Communication, Software & Platforms Strong experience in shaping and driving engagements and ability to lead project teams Educational Qualification: MBA from a tier 1 institute

As a Marketing Campaign Specialist, you will be responsible for applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to comprehend campaign objectives and translate them into targeted audience segments. Your role will involve communicating proficiently with both technical and non-technical stakeholders. It is crucial to adhere to industry standards for data handling, including procedures related to Personally Identifiable Information (PII) data storage, transfer, and disposal. You will utilize Adobe Experience Platform (AEP) for segment creation, ensuring PII data handling compliance, and maintaining data governance standards. Alternatively, you may work with Adobe Campaign Classic for tasks such as audience segmentation, audience enrichment, and various data handling processes. In order to excel in this role, you must possess a strong proficiency in marketing principles and campaign strategies. Effective collaboration and communication skills are essential for engaging with diverse stakeholders. Familiarity with PII data storage protocols, data transfer methods, and disposal procedures is required. Previous experience and a working knowledge of either AEP or Adobe Campaign Classic are important, including skills in segment creation, PII data handling compliance, and data governance for AEP, or audience segmentation, audience enrichment, and data handling for Adobe Campaign Classic. Additionally, it would be advantageous to have experience in lead nurture workstreams, data modeling, and creating audience cohorts to optimize reach. Familiarity with importing audiences or connecting to external systems through APIs, like Postman, is a plus. Working knowledge of JavaScript and experience in Adobe Journey Optimizer, including defining triggers and actions, journey orchestration, and working with Custom actions, would also be beneficial for this role.,

As a Social Media Marketing Intern, you will be responsible for creating and scheduling content, managing social media accounts, engaging with audiences, tracking performance metrics, and supporting campaign strategies. Your role will focus on boosting brand visibility and online presence through effective social media marketing tactics. By actively participating in the day-to-day activities of social media management, you will contribute to the overall success of the marketing campaigns. Your creativity and analytical skills will be key in developing engaging content and monitoring the performance of various social media platforms. Join our team and gain valuable experience in the dynamic field of social media marketing.,

Job Summary: You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies. Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy. Define campaign Key Performance Indicators and track them throughout the campaign lifecycle. Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty. Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Experience with building a capability/ offering in their organization from scratch. Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting, techno-functional and project management experience is preferred. Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive large engagements independently. Ability to establish and build on working relationships effectively. Experience in managing mid-sized/large teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams.

Create campaign strategies and monitor the execution to achieve the brand objectives. Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc. Develop, implement and manage a brand's social media strategy on a monthly basis. In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting. Measure the success of every social media campaign, as per required metrics. Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands. Communicate with industry professionals and 3rd party vendors if and when required. Provide constructive feedback to the team (copy & design) to achieve desired results. Requirements: 1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 2. 3+ years of proven experience in social media management within a client-based agency or related environment. 3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients. 4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients. 5. Profound understanding of social media platforms, algorithms, content formats, and best practices. 6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline).

Job Overview: We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective social media campaigns giving great results that meet with clients objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. Create campaign strategies and monitor the execution to achieve the brand objectives. Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc. Develop, implement and manage a brand's social media strategy on a monthly basis. In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting. Measure the success of every social media campaign, as per required metrics. Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands. Communicate with industry professionals and 3rd party vendors if and when required. Provide constructive feedback to the team(copy & design) to achieve desired results. Requirements: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 2+ years of proven experience in social media management within a client-based agency or related environment. Demonstrated success in devising and executing impactful social media strategies for a variety of clients. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. Profound understanding of social media platforms, algorithms, content formats, and best practices. Proven track record of generating exceptional results via integrated marketing strategies (online + offline).

Dear Candidates !!! We're on the lookout for an extremely self-driven PPC Specialist to join our Growth Team. Although we have learned that the number of years of experience is not a reliable indicator of the person's skill or productivity, we believe someone with 2-7 years of experience would be best suited to adapt quickly to our challenging requirements and pace. If this sounds interesting to you, please continue reading. "Continuous Learning" is part of our company culture and we'll expect you to grow 10x in a year's time. There's a good chance this might end up as one of your most challenging and fulfilling gigs so far. From our side, we'll be sure to give you all the space and freedom you'd need to do the best work of your life. Your role : Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. Conduct keyword research, competitive analysis, and target audience identification. Create compelling ad copy and relevant landing pages to drive conversions. Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. Generate regular reports on campaign performance and provide insights and recommendations. Stay up-to-date with industry trends and changes in PPC best practices. Skills required : Good communication skills in English and one regional language ( Malayalam). Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. Proven experience as a PPC Specialist or in a similar role. Proficient in data analysis and performance/operation metrics. Excellent understanding of search engine marketing (SEM) and account management. Strong analytical skills with attention to detail. Certification in Google Ads is a plus. Creating campaign strategies & Fast execution. EdTech experience is a plus. The above list is for a very basic understanding of what we do. But at the end of the day, we need you to go to any extent to make sure our users love the things we build for them. It's completely fine if you don't know how something is done; all we care about is that you have the right attitude to roll up your sleeves, get your hands dirty, experiment, and then figure it out yourself.