Lead Generation Associate

🧲 Lead Generation Specialist – Job Description Position Overview: We are seeking a proactive and results-oriented Lead Generation Specialist to join our business development team. This role is pivotal in identifying, engaging, and qualifying potential clients to build a robust sales pipeline and support revenue growth. 📌 Key Responsibilities Research and identify potential leads through online platforms, directories, and social media Initiate outbound communication via calls, emails, and messaging to engage prospects Qualify leads based on interest level, business fit, and readiness to purchase Maintain and update CRM systems with accurate lead data and interaction history Collaborate with sales and marketing teams to align lead generation strategies Schedule meetings or demos between qualified leads and sales representatives Track and report lead conversion metrics and campaign performance Stay updated on industry trends and competitor activities to refine outreach tactics 🎯 Required Skills & QualificationsBachelor’s degree in Marketing, Business Administration, or related field 2+ years of experience in lead generation, telesales, or business development Strong communication and interpersonal skills Proficiency in CRM tools (e.g., Salesforce, HubSpot) and lead generation platforms Ability to work independently and meet targets under tight deadlines Analytical mindset with attention to detail and data accuracy Familiarity with digital marketing channels and social media outreach 🌟 Preferred Attributes Goal-driven with a positive attitude toward objection handling Experience in B2c sales or financial services is a plus Creative approach to prospecting and nurturing leads