Influencer Marketing Manager

Job Title:

Location:

Employment Type:

Experience:

About Us – Sociapa Ventures Pvt. Ltd.

Sociapa is a dynamic brand management and digital marketing agency, committed to driving business growth through strategic thinking, data-driven execution, and creative excellence. We work with a diverse range of clients, delivering high-performance campaigns that make a measurable impact.

Role Overview:

Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize

  paid digital marketing campaigns

  across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other relevant platforms.
• Develop and manage campaign strategies for

  lead generation, conversion, and retention

  , aligned with client KPIs.
• Track, analyze, and report on campaign performance using dashboards and tools like

  Google Looker Studio

  ,

  Excel

  , or

  Power BI

  .
• Deliver

  weekly/monthly reports

  with clear metrics, insights, and actionable recommendations.
• Conduct

  A/B testing

  , optimize ad creatives, and manage bid strategies to ensure maximum ROI.
• Collaborate with the creative, content, and client servicing teams to align ad messaging with business goals.
• Stay updated on

  platform algorithm changes

  , trends, and industry benchmarks to keep campaigns competitive.
• Work across multiple clients and campaigns simultaneously with a sharp focus on delivery timelines and quality.

Required Skills & Qualifications:

• 2–5 years of hands-on experience in

  performance marketing

  , preferably in a

  digital marketing agency

  .
• Proficiency in

  Google Ads

  ,

  Meta Ads

  ,

  YouTube Ads

  , and related ad platforms.
• Strong analytical mindset with experience using

  Looker Studio

  ,

  Google Analytics

  ,

  Excel

  ,

  Tableau

  , or

  Power BI

  .
• Proven track record of working with

  campaign metrics

  , conversion data, and performance dashboards.
• Ability to work independently as well as part of a fast-paced cross-functional team.
• Excellent communication and reporting skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications:

• Google Ads and Meta Blueprint certifications are a plus.
• Experience handling multiple clients simultaneously in an

  agency environment

  .
• Understanding of CRM tools, landing page optimization, and conversion rate optimization (CRO) techniques.

Why Join Sociapa?

• Opportunity to work with leading FMCG and lifestyle brands.
• Fast-paced, growth-oriented, and collaborative work culture.
• Freedom to experiment, innovate, and make a visible impact.

To Apply:

hr@sociapa.com