Influencer Marketing Manager

An Influencer Marketing Manager is responsible for developing, implementing, and managing a brand's influencer marketing strategies to increase brand awareness, engagement, and conversions. This role involves identifying and building relationships with relevant influencers, negotiating contracts, coordinating campaigns, and analyzing performance data.  Here's a more detailed breakdown of the key responsibilities: 1. Strategy and Planning: Develop and implement comprehensive influencer marketing strategies aligned with overall marketing goals.  Identify and research relevant influencers across various platforms (e.g., Instagram, TikTok, YouTube).  Develop campaign concepts and content strategies that resonate with the target audience.  2. Influencer Relationship Management: Build and maintain strong relationships with influencers, acting as the primary point of contact.  Negotiate contracts, manage agreements, and ensure influencer compliance with brand guidelines and legal requirements.  Manage influencer communications, content approvals, and campaign execution.  3. Campaign Execution and Management: Coordinate and oversee the end-to-end execution of influencer marketing campaigns.  Collaborate with internal teams (e.g., content, social media) to ensure campaign alignment and optimal impact.  Track campaign progress, manage deadlines, and ensure timely delivery of content.  4. Performance Analysis and Reporting: Monitor and analyze campaign performance metrics (e.g., reach, engagement, conversions). Generate detailed reports on campaign ROI and effectiveness, providing insights for future campaigns. Stay up-to-date on industry trends and best practices in influencer marketing.  5. Budget Management: Manage and allocate the influencer marketing budget effectively. Track expenses and ensure compliance with financial guidelines.  Skills and Qualifications: Strong communication and interpersonal skills. Proven experience in influencer marketing and social media management. Excellent negotiation and contract management skills. Proficiency in data analysis and performance tracking. Creative and strategic thinking abilities. Knowledge of relevant legal and compliance requirements (e.g., FTC guidelines).