Growth Director

About the Role:

Head of Growth

Core Responsibilities – Channel-wise Breakdown:

1. Google (Search, Display, YouTube):

• Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
• Build full-funnel campaigns for awareness, acquisition, and remarketing.
• Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
• Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

2. Meta (Facebook, Instagram):

• Scale paid campaigns across Meta platforms with precise audience segmentation and creative testing.
• Build performance-focused ad funnels (prospecting, retargeting, LTV-based lookalikes).
• Coordinate with creative teams for thumb-stopping assets and dynamic product ads.
• Analyze ROAS, CAC, AOV, and drive continuous optimization.

3. Quick Commerce (Zepto, Blinkit, Instamart, Swiggy Instamart):

• Build partnerships and execute promotions to grow visibility and sales.
• Optimize brand presence, banner placements, and in-app media investments.
• Track platform-specific analytics and consumer behavior to refine pricing and assortment strategy.

4. Marketplaces (Amazon, Nykaa, Myntra):

• Scale marketplace revenue through visibility improvement, ad spends, and conversion rate optimization.
• Manage product listings, SEO, merchandising, pricing strategies, and seasonal campaigns.
• Collaborate with platform category teams for high-impact placements and event promotions.
• Analyze share-of-voice and competitor benchmarking.

5. Offline Channels (MT, Pop-ups):

• Lead retail growth through distributor management, retail partnerships, and trade activations.
• Plan and execute branded pop-ups, exhibitions, and high-conversion on-ground events.
• Coordinate with sales and supply chain for visibility-led retail planning.
• Track offline ROI metrics including footfall, conversion rates, and sell-through.

6. Retention & Lifecycle Marketing:

• Design and implement CRM strategies across WhatsApp, SMS, and Email.
• Set up retention journeys (post-purchase, winback, referral loops) using automation tools.
• Run cohort analysis and RFM segmentation to optimize LTV.
• Collaborate with product and ops teams to enhance repeat experience and feedback loops.

What You Bring:

• 6–8 years of experience

   in D2C growth, performance marketing, or channel ownership roles.
• Proven ability to 

  scale both digital and offline channels

  , with a deep understanding of ROI-focused marketing.
• Hands-on execution across Google Ads, Meta Ads, Shopify and marketplace dashboards.
• Experience managing offline retail rollouts and distributor relationships.
• Ability to read data, build dashboards, forecast spends, and report performance independently.
• Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.