General Manager

About the Company

Suraksha is committed to providing top-notch healthcare services with a focus on patient care and innovative solutions. Our mission is to enhance the quality of life through comprehensive diagnostic services and a patient-centric approach.

About the Role

The Marketing Manager will be responsible for developing and executing marketing strategies that align with the organization's revenue targets. This role involves collaborating with various teams to ensure effective implementation of marketing initiatives and achieving sales goals.

Responsibilities

• Marketing strategy:

• Convert the organization targets into top line/revenue targets.
• Arrive at a sales and marketing strategy by:
• Firming up the key specialties to focus on for the year (product focus).
• Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus).
• Identifying new markets; new engagements, new specialties and ways to drive future business.
• Conceptualizing new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Suraksha Brand.
• Ensuring strategy balances sales and product focus.
• Work closely with the Center heads / Ops Managers to ensure top line expectations are met.
• Managing profitability of the Centers by ensuring marketing spends are commensurate with the turnover achieved.
• Communicate the marketing plan and budgets to team members.
• Monitor implementation of strategy by team members.
• Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing.
• Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.

• Marketing efforts to Doctors (Doctor Marketing):

• Assist and ensure executives identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients).
• Guide and direct team members on the right process to be followed for creating a doctors referral base.
• Guiding team on focus areas and ways to ensure greater conversion of doctors and enhanced referrals.
• Set a process for creating a data base of competent consultants (doctors) who can be future contacts.
• Engaging with doctors in the city and developing good network for future possible engagements.

• Product, Advertising and communication:

• Providing clarity to the team members and other key functions in Suraksha on the positioning of the brand.
• Setting up a process to capture customer perceptions of diagnostic centers, Suraksha in particular and taking measures to correct the perception, wherever it is not in the desired direction.
• Firming up the main campaigns for the Centers.
• Briefing the agency on the campaign and ensuring that desired output is delivered.
• Ensuring feedback on the campaigns and advertising is collected and impact on the sales of the company is ascertained.
• Ensuring that all marketing, advertising and communication undertaken by the department is in tune with the image of Suraksha and there is no dilution of the brand.
• Evolving a PR strategy (highlighting the right occasion to the media), briefing the PR agency and managing media effectively.
• Providing inputs to CEO / Directors on any facts/figures required for any press releases.
• Commissioning, undertaking market study from time to time to understand pricing of competitors, competitor’s activities and products offered.
• Analyze MIS reports and identify areas of development.
• Conduct a gap analysis to identify gaps in products and services being offered in the market and use the inputs for new products to be offered and marketed by Suraksha.

• Subordinate development:

• Ensure that all staff/team are in place to achieve the sales targets and they are well equipped with the knowledge/skills required to achieve the goals for Suraksha.
• Interact with HR for recruiting new employees into the Marketing department and for training.
• Delegate responsibilities to team members and help them take on additional areas of work (to get better understanding of other functions and as a part of their career development process).
• Identify competency gaps and areas for development and ensure appropriate training is imparted to them.

Qualifications

Education details are not specified in the provided job description.

Required Skills

Skills details are not specified in the provided job description.

Preferred Skills

Skills details are not specified in the provided job description.

Pay range and compensation package

Pay range or salary or compensation details are not specified in the provided job description.

Equal Opportunity Statement

Suraksha is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace.