Founder’s Office – Lead Generation Executive

Location

Type

Start Date

Compensation

Reports to

About Gaea Purpose Driven:

Gaea is a purpose-first Conversion Rate Optimization (CRO) agency that helps founder-led brands grow with precision, story, and soul. We activate performance systems that align purpose with product, and storytelling with scale — across D2C, B2B, and tech-enabled brands.

Founder’s Office

Role Overview:

Lead Generation Executive under the Founder’s Office

identify qualified leads and book discovery calls

For the first 3 months, you’ll work exclusively on:

• Researching and reaching the right kind of leads
• Warming them up with smart, personalised outreach
• Setting up structured, high-quality discovery calls for the leadership team
• Understand Gaea, it's services and it's DNA end to end

gateway to all revenue conversations

Key Responsibilities:

Lead Research & Prospecting

1. Identify D2C founders, B2B leaders, and high-potential brands
2. Use tools like LinkedIn, Apollo, web directories, Instagram, and niche communities
3. Build ICP-based lead lists per service pack (PurposeFoundry, StoreOS, etc.)

Outreach & Engagement

1. Craft and send personalized LinkedIn DMs and cold emails
2. Use approved frameworks and AI-assisted tools
3. Maintain high outreach velocity (target: 30–50/day)

Discovery Call Setup

1. Engage warm leads, answer top-level queries, and nudge toward meetings
2. Schedule and manage the CEO/founder calendar using Calendly
3. Hand over context, pain points, and brief before each call

Tracking & Reporting

• Maintain clean CRM (Notion or HubSpot) with lead statuses
• Build weekly reports: outreach attempts, response rates, call bookings
• Flag hot leads and insights for strategic decisions

Monthly Success Metrics:

Leads Identified:

Outreach Sent:

Discovery Calls Booked:

Lead-to-Call Conversion

Follow-up Cadence:

Who You Are?

• 1–2 years of experience in lead generation, D2C/B2B outreach, or founder-facing roles
• Excellent English communication — especially writing
• A proactive, hungry learner who works well without constant supervision
• Curious about startups, branding, and digital commerce
• Familiar with LinkedIn SalesNav, Google Sheets, Notion, Calendly, basic CRM tools
• Bonus: You’ve done client-facing internships, side hustles, or built communities

What You'll Gain?

• Close mentorship from the Founder + access to high-level business strategy
• Deep exposure to agency GTM systems and positioning frameworks
• Learn the art of founder-led sales and deal building
• Fast-tracked career path to full Business Development role
• Monthly bonus on call bookings and deal-influenced revenue
• Access to learning tools, founder events, offsites, and more

Growth Track after 3 months:

Month 1–3:

Month 4+:

Month 6+:

How to Apply?

Send:

• Your

  Resume

• A 1-line cold outreach message pitching Gaea to a D2C founder

@gaeapurposedriven.com