Email Marketing Specialist

Job Description

Company- CYBRICAL TECH LLPWebsite - https://www.cybrical.com/Gmail- cybricalhr52@gmail.comcontact number- 9266947530Job Title: Email MarketerDepartment: Marketing/Digital MarketingReports To: Social Media Manager/Digital Marketing ManagerLocation: Noida Sector - 15Job Summary:We are looking for a results-driven Email Marketing Specialist to join our team and takeownership of our email marketing strategy. You will be responsible for designing, executing, andoptimizing email campaigns to nurture leads, drive engagement, and increase conversions. Theideal candidate has experience with email automation, segmentation, A/B testing, andperformance analytics.Key Responsibilities:●Develop and execute email marketing campaigns to drive customer engagement and●●●●●●retention.Create and manage email automation workflows, drip campaigns, and newsletters.Design and optimize email templates for mobile and desktop responsiveness.Write compelling subject lines and email copy to maximize open and click-throughrates.Segment and maintain email lists to ensure targeted and personalized communication.Conduct A/B testing on subject lines, content, and send times to improve performance.Analyze campaign data and generate reports to track key metrics (open rates, CTR,conversions).●Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.●●Collaborate with designers, content writers, and sales teams to align email strategieswith business goals.Stay up-to-date with email marketing trends and best practices to improveeffectiveness.●●●●●●●●●●●●●●●Requirements & Qualifications:Bachelor’s degree in Marketing, Communications, Business, or related field.2+ years of experience in email marketing or digital marketing.Proficiency in email marketing platforms (Mailchimp, HubSpot, Klaviyo, Marketo, etc.).Knowledge of email automation, segmentation, and personalization strategies.Strong understanding of email analytics and reporting tools.Basic HTML/CSS knowledge for email customization (preferred but not required).Excellent copywriting and proofreading skills.Strong analytical mindset and ability to interpret campaign data.Experience with CRM tools and integrating email campaigns with customer data. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: Morning shift Supplemental Pay: Overtime pay Work Location: In person