Director of Marketting and Public Relations

Director of Marketing & Public Relations (Corporate)

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About Us

Director of Marketing & Public Relations

Key Responsibilities

1. Brand Strategy & Positioning

• Strengthen and elevate The Clarks brand across all guest and stakeholder touchpoints.
• Ensure consistency in brand tone, visual identity, and messaging across units and channels.

2. Performance Marketing & Digital Growth

• Lead data-driven performance marketing (paid, owned, earned media).
• Drive traffic and conversions through SEO, SEM, paid campaigns, and retargeting.
• Oversee digital marketing agencies and internal teams.

3. Corporate & Unit-Level Marketing

• Build and execute annual marketing calendars for both the corporate brand and individual hotel units.
• Coordinate closely with GMs and unit teams to ensure hyperlocal marketing activation.

4. Public Relations & Media Engagement

• Manage national and regional PR campaigns.
• Cultivate media relationships to secure high-impact press coverage, thought leadership, and crisis communications.
• Leverage influencer and KOL engagement to strengthen brand visibility.

5. Social Media & Content Strategy

• Oversee creative strategy and content calendars for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Track engagement and optimize content performance using analytics.

6. Budgeting & Revenue-Linked Marketing

• Own the marketing budget and ensure strong ROI across channels.
• Design and deploy campaigns that directly support occupancy and revenue targets.

7. Website SEO & Conversion Performance

• Manage website updates, UX/UI, SEO, and CRO strategies.
• Improve direct booking share and reduce OTA dependence.

8. Training & Coordination with Units

• Establish SOPs and toolkits for property-level marketing teams.
• Conduct regular training, workshops, and audits to ensure marketing alignment at the unit level.

Ideal Candidate Profile

• 10+ years of experience in marketing, with at least 3 years in a leadership role
• Prior experience in hospitality or luxury consumer brands preferred
• Deep understanding of both brand marketing and digital performance marketing
• Proven PR and media experience with strong industry connections
• Excellent leadership, communication, and team management skills
• Ability to work in a fast-paced, growth-oriented environment

What We Offer

• A chance to shape the future of a legacy brand in Indian hospitality
• Leadership role with high autonomy and visibility
• Entrepreneurial and collaborative culture
• Competitive compensation with performance incentives